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Progressive profiling

Understanding the hierarchy of audience profiling.

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Progressive profiling

  1. 1. Progressive profiling for maximum ROI MACRO SEGMENT MICRO SEGMENT NANO SEGMENT NAMED INDIVIDUAL KNOWN INDIVIDUAL Transactions, Demographics + Behavior + Psychographics + Social + Emotions Purchase, Consumption, Contact, Location, Gender info Participation, Interactions, Affinity, Loyalty Likes, dislikes, preferences, interests Laddering, Network of Influence , Virality Quotient Tendencies, Inclinations, Propensities FOCUS OF PROFILING DERIVED INSIGHTS TARGETS Hierarchy of Audience Profiling PERSONA DEFINITION InteractionMotivationActivation Copyright © 2016