60% of humanity is now connected to the internet. That's what Simon Kemp and his team tell us with their amazing #digital2020 reports. But there are always different sides to the same story, and it's hard to ignore it as a marketer (at least for me). We're letting ourselves and our kids become obese on Social Media consumption. So I think we have a choice to make.

1. Social Media
weight loss.

2. 60% of humanity is
now connected to
the internet.
Source: Datareportal 2020

3. Almost the entire
population of the
US joined in 2019.
(+298M)
Source: Datareportal 2020

4. And most of them
start their internet
journey with
Social Media.
(49% global penetration)
Source: Datareportal 2020

5. But we all know
Social Media can
be harmful.

6. Teens are 4h+
online every day.
And UNICEF says
self-harm is a top
cause of death, and
rising.

7. Level 1 is
Passive.
Scrolling.
Reading.
Watching.
Comparing.

8. Comparing
Compliments
though, can be
addictive. Seeing
and receiving.
Scientists say they
are like
mini-orgasms for
our brain
Source: University of Zurich, Computational Emotion Neuroscience Lab

9. Level 2 is
Active.
Liking.
Reacting.
Sharing.
Commenting.

10. Someone always
has a bad day, or a
year, or a decade…
So the openness of
the platforms will
show us the best
and worst of us.
Commenting

11. There are many
unforeseen
consequences of
connecting the
world. And I don’t
think even Zuck
saw this coming.

12. But we have a
choice to make as
individuals and
marketers.

13. All you can eat.
vs...

14. A healthy diet.

15. #1 Promote inquiry
into one’s habits
#2 Intrigue to find
happiness within
#3 Encourage
comments with
kindness
So how?

16. And your users will
reward you with
advocacy.

17. Connect if marketing and
Social Media is your thing.