National Western Stock Show

1. Jayden Kirby & Sierra Stephens
NATIONAL WESTERN
LIVESTOCK EXHIBITION

2. • 1906
• World’s Largest Stock Show by Animal Count.
• World’s Largest Carload and Pen Cattle Show
• Known as the “Super Bowl” of Livestock Shows.
BACKGROUND

3. It is our mission to serve producers and
consumers throughout the world by being the premier
Stock Show, Rodeo, Horse Show and center for year-
round events. As a 501 (c)(3) charitable non-profit
organization governed by the Western Stock Show
Association’s Board of Directors, the National Western
provides college and graduate level scholarships in
agriculture and medicine for practice in rural areas.
MISSION

4. • Board of Directors
• Staff/Faculty/Interns
• Members
• Exhibitors
• Donors
• Scholarship Recipients
• Local, State, National and International Communities
STAKEHOLDERS

5. • Marketing Department
• Livestock Department
• Horse/Rodeo Department
USE OF NEW MEDIA

6. • Billboards, Digital Boards
• Facebook, other websites
• Radio Stations, TV Shows
• Partners with 9NEWS
Commercial Spots
Banners on 9NEWS Website
• “Visit Denver”
MARKETING
DEPARTMENT

7. • Print Advertising
Breed Association Magazines
• e-blasts
• Buy/Trade with Companies
Breeders World
• Facebook, Instagram, Twitter, Blogs
LIVESTOCK
DEPARTMENT

8. • National Western Website
• Print Ads
• Beginning more digital and website buys.
• Rodeo – Good General Public “Pull”
HORSE AND RODEO
DEPARTMENT

9. • Analytics
Facebook
• Reports are gathered after every show.
• Track hits on website.
MEASURING MEDIA
SUCCESS

10. • Stock Show Pages
• Posts were very well liked and
commented on.
• Cheap and Fun!
• For 2016, Nate will have a new
companion!
NATE ON A GATE

11. • National Western Stock Show Facebook: 52,315
• National Western Stock Show Instagram: 5,074
• National Western Stock Show Twitter: 5,725
• NWSS Livestock Facebook: 6,783
• NWSS Livestock Instagram: 2,736
• NWSS Livestock Twitter: 2,699
• NWSS Horse Facebook: 634
FRIENDS AND
FOLLOWERS

12. • Clancy Anderson
Social Media & Marketing Coordinator
• http://nationalwestern.com
• National Western Stock Show Facebook
RESOURCES

13. NATIONAL WESTERN
2016