1. March 14, 2011
Letter of reference for Sidsel Berthelsen,
Masters student: Marketing Communication Management
Copenhagen Business School
I am pleased to write a letter of recommendation to support Sidsel’s application for student job.
Sidsel was a student in my Strategic Brand Management class last semester. She is a fine student
across the board with very good grades. Where I really got to know Sidsel, and her talents, was
through her pivotal role in The Copenhagen Business School International Case Competition
2011. I was a faculty host during the weeklong event and witnessed the exceptional job the CBS
students did in hosting other faculty and students from around the globe and their organizational
structure of the whole event.
Sidsel was part of the Essentials group in the student case organization. Her role was essential as
this small group was in charge of the event schedule, hotel accommodations, logistics, and overall
hospitality. Sidsel was also germane to the Welcome dinner at Carlsberg and hiring other
students to host the foreign teams. I can say that Sidsel helped make this week long event first
class. She is obviously hard working and works well with others. She has a pleasing personality
and will be a great employee in any company.
I give Sidsel my strongest recommendation in support of her job application.
Sincerely yours
Judy Zaichkowsky
Professor of Marketing and Communications
jz.marktg@cbs.dk