361 degrees hospitality in association with SOCH is proud to present to you BIZHAWK , the annual business event of Sri Guru Gobind Singh College of Commerce , Delhi university. contact us for associations and sponsorships to promote your brand to an audience of 2500+ students and multi-fold impressions. email us at : 361degreeshospitality@gmail.com

2. About BizHawk
BIZHAWK - annual business event of SOCH-the Entrepreneurship
Cell, SGGSCC for the first time brings a complete
business event for those with high spirit and passion
of being one of big future entrepreneurs.
BizHawk means :
 The Hawk of the Business world.
The person who can employ thoughts in business as Hawk
does for surviving.
 The person who can keep his senses at red alert every
time to cash any business opportunity that come his way
just like a HAWK.
 The person who holds the capability of being the leader of
business world and keep increasing the benefits for everyone
just as The Hawk leads the sky and is majestic.

3. About BizHawk
• BizHawk ,being a two day event will be held on 20th and 21st February and
Students from pan-India will be invited to participate in this ‘War Of
business minds.
• Commencing with a guest lecture on the theme of event –
entrepreneurship, various competitions will be unraveled. BizHawk will
see the campus turning in to veritable kaleidoscope of people who not
only compete in various
competitions but also celebrate the energy of youth and passion of
entrepreneurship.
• The expected footfall for BizHawk, based on existing popularity of SOCH
throughout the university circuit and increasing network with various
entrepreneurial institutions is over 2000 inclusive of both participants
from Delhi University as well as from universities across country. This
implies over 2 lakh to 3 lakh impressions. With a proposed regressive
marketing of event, the event is set to see
greater particpation and enjoy a wider audience than other similar type of
events.

4. Our Goals
 The event aims to bring out crest of entrepreneurial talent
in the spotlight and provide a platform for future entrepreneurs to
build a strong network of like minded people.
 Through this event, SOCH intends to encourage students
to instill entrepreneurship bent of mind at onset of their career,
provide in- depth knowledge about entrepreneurial realities and
assist them in setting up their own start up ventures.
 Through competitions relating to different major fields of
entrepreneurship, we purport to provide a comprehensive
insight into corporate entrepreneurship. This is how every
part of event contributes to our aims.

5. SOCH Live your dreams
The Entrepreneurship Cell, SGGSCC
 SOCH, was founded on 3rd August 2011 through an orientation program in association
with Nurture Talent academy(NTA) with an aim to instill entrepreneurship thinking in
minds of students.
 Within few months of its incorporation, it has achieved a breakthrough by holding winning
positions in several inter college and a national level business competition.
 The cell also organized a seminar on “Entrepreneurship and challenged faced in Startups”
in association with Nurture Talent Academy (NTA) and took part in TATA FIRST DOT ----
An entrepreneurship workshop organized at
IIFT, Delhi by National Entrepreneurship Network(NEN) in association with TATA.
 At present, it comprises of 21 members‟ team including 2 founders and 4 core members
having a passion for entrepreneurship.
 Progressing at a commendable pace, it is going to organize a business
event – BIZHAWK in February 2012.
 Within a very short span of its commencement , it has already undertaken its first startup
by taking over the lead in managing one of its kind website www.gamesgarage.in for
providing to the customers anything and everything
they can desire in gaming world-from games to gaming consoles to gaming peripherals.
 To render further knowledge of the pract ical aspect of entrepreneurship to its members,
SOCH has also proposed to launch some more „startup businesses.‟ Varying from
„Notebooks at prices less than half of their value „to publishing newsletters to start ing
foodie ventures.

6. About the College
 Sri Guru Gobind Singh College of Commerce, founded in 1984, as the commerce college in
the University of Delhi, has emerged as a unique institution progressing towards
unprecedented heights.
 The college provides a blend of resources and environment for all round personality
development. Its goals are in consonance with the fact that national economic and
commercial relations are becoming so closely interdependent that meaningful vital changes
are being introduced with academic curriculum in the centers of higher learning.
 The college possesses modern infrastructure including spacious classrooms, sprawling
grounds, a well-equipped library, highly sophisticated computer labs, seminar hall and
conference room.
 Apart from academic excellence, the thrust is also on personality development and group
dynamism.
 -Strategically located near the T.V.Tower, Pitampura, the college is sponsored by Delhi Sikh
Gurudwara Management Committee, a statutory body, constituted under an Act of
Parliament.
 The college is credited by the University of Delhi for the following courses of study :
-B.Com. (Hons.)
-B.Com. (Pass)
-B.A. (Hons.) Economics
-B.A. (Hons.) Business Economics
-B.Sc. (Hons.) Computer Science
-Diploma in Business Journalism and Corporate Communication (D.B.J.C.C)
-Post Graduate Diploma in International Marketing (P.G.D.I.M)
-Along with add-on courses on:
-Certificate course in French Language.

7. About the University
 The University of Delhi is the premier university of the country
and is known for its high standards in teaching and research and
attracts eminent scholars to its faculty.
 It was established in 1922 as a unitary, teaching and residential
university by an Act of the then Central Legislative Assembly.The
President of India is the Visitor, the Vice President is the Chancellor
and the Chief Justice of the Supreme Court of India is the
Pro-Chancellor of the University.
 Ever since its inception, a strong commitment to excellence in
teaching and research has made the University of Delhi a rolemodel
and path-setter for other universities in the country.
 At present, there are 16 faculties, 86 academic departments, 77
colleges and 5 other recognised institutes spread all over the
city, with 132435 regular students (UG: 114494,PG:17941) and
261169 students (UG:258831,PG:2338) in non-formal education
programme.

8. SOCHBOOK A SOCH INITIATIVE
 The idea is to produce and sell the registers of the prevailing
quality in the market at a much lower price.
The project is initiated by handful of Delhi University
(DU) students studying in Guru Gobind Singh College.
We can foresee three major phases:
> Ist Phase(foundation) :Initially we will produce and sell registers
in the colleges that are recognized by DU.
> IInd Phase(extension) : We will take this venture to
Schools and other colleges all around Delhi.
> IIIrd Phase(commercialization) : We will commercialize
the product, since the product by now must have
gained popularity. we will sell in wholesale market
through commercial distribution channel through which
it will reach other parts in NORTH INDIA.
 The prices are kept reasonably below the original market
price to ensure maximum reach.
The product details are as follows: *
> Sheet Size : A4
> GSM : 58 gm
> No. of Pages : 150
> Dimension : 28.5 x 21 cm

9. Sochbook: How This Is Done
•By advertising on the back cover page of the register the cost of production,
which is much higher than the selling price is reduced, and the burden is
transferred to the advertising company.
•In return the company is benefitted from the marketing of the product, which
will remain in the hand of the user for at least six months on an average.
•The all round benefits goes to the students who purchase the same register at
one third the market price of the same register (*with same quality and
aspects as mentioned).
•A little amount of benefit is kept by the society as profits, i.e. (selling price)-
(production cost- advertisers fee)
SOCIAL ANGLE:
The registers are produced from a leading NGO, NFB (National Federation Of
Blinds) giving the project a social enlightenment and making the product a
better product and completing the corporate social responsibility.

10. Company Profile
 Gamesgarage.in is a product of Gridiron Gaming Company.
 It is the retail destination for gamers across India. It is an online outlet to sell
anything and everything that concerns games. Lead by a team of enthusiast
gamers, the team holds a passion for gaming, a commitment to our industry
and a disciplined business perspective to continuously drive value with
shareholders, customers, venders and employees.
 Till now the company has shipped more than 250 different products to
customers in more than 70 cities across India.
 Currently the company is reselling products of Microsoft, Sony, Nintendo, JBL
Harman Kardon, and games published by publishers like Electronic Arts,
Activision, Rockstar, Sony(SCE), Namco, Microsoft, Ubisoft, Square Enix,
Codemaster, 2k Games and more.
 We send newsletter and promotion to customers on regular basis, informing
about the new releases and latest offers.
 We also advertise through our pages and communities on Facebook, Orkut,
Hi5,Twitter and blogs.
 Apart from developing and increasing our online customer base, we plan to
open physical stores around Delhi and Mumbai within next few years.

11. List of Events
 BizHawk is a complete package for all such enthusiastic and
passionate people who have that spark in them of being one of those
future leaders who aim to revolutionalize the world with their ideas.
BizHawk comprises all those events that can actually bring out the
best of you. BizHawk comprises following events:
 The B-plan : Generation of new and unique business ideas and
presenting them in a complete professional manner.
 The Case Study : Stimulating brain storming to solve a particular
problematic case that arose in existing or existed businesses.
 The Elevator Pitch : Presenting the well prepared business idea
before venture capitalists or angel investors to fetch in finance for
business.
 Mock–Stock : Trading virtually over the computer giving real time
trading experience of stock market.
 Scamster : Stressing the minds and squeezing them till the last drop
of thought to conduct a SCAM in a well established business and
make tons of profits.

12. Expected Costs
Description Cost
Prizes 1,65,000
Management and
45,000
Operational
Marketing 1,75,000
Food and Beverage 30,000
Honorariums 30,000
TOTAL 4,85,000
*Amounts in INR

13. Sponsor’s Benefit
Platinum Sponsor Rs 2.75 lacs
 Display of 20 banners in the college campus.
 Provision for setting up two stalls in the college campus on the day of
event.
 Provision to distribute any promotional item.
 Organization‟s name on posters, letters, banners, backdrops, winning and
participating certificates as the title sponsor for the event.
 Sponsor‟s information will also be shared on the event website,
mails, pages on various social networking sites.
 Sponsor‟s logo and name will also be printed on the t-shirts and
badges worn by the BizHawk OC and volunteers.
 A special privilege of modifying a competition to advertise the sponsor
organization.
 Complete cover page advertisement on 1000 Sochbook.
 Advertisement on , DUconnect.co.in, gamesgarage.in (gamesgarage.in
has the database of around 10,000 customers).

14. Sponsor’s Benefit
Gold Sponsor Rs 1.5 lacs
 Display of 10 banners in the college campus.
 Provision for setting up a stall in the college campus
on the day of event.
 Organization‟s name on posters, letters, banners,
backdrops, winning and participating certificates as
the associate sponsor for the event.
 Provision to distribute any promotional item.
 Sponsor‟s information will also be shared on the event
website, mails, pages on various social networking
sites.
 Complete cover page advertisement on 500
Sochbook.

15. Sponsor’s Benefit
Silver Sponsor Rs 50,000
 Provision to distribute any promotional item.
 Organization‟s name on posters, letters, banners,
backdrops, winning and participating certificates
as the event sponsor for the event.
 Complete cover page advertisement on 200
Sochbook.
 Sponsor‟s information will also be shared on the
event.
 website, mails, pages on various social networking
sites.

16. Promotion Strategy
Physical promotion
 Posters: 125X1,000= 125,000 impressions
Around 700 posters will be placed across 125 colleges
in Delhi over various universities- Delhi University, IP
University, Amity University, IIPM etc.
 Banners: 2,000 impressions
Banners will be placed in the college campus for the
event, which is expected to have a footfall of around
2,000 students.
 Sochbook: 20,000 to 30,000 impressions
E-Cell organizing the event BizHawk is taking up a new
start up project of printing low price registers called
Sochbook. 2,000 such Sochbook will be used for
promotion of the event, expecting that a register is
viewed by at least 10 to 15 people.

17. Promotion Strategy
Online promotion
 Website: 2,500 impressions
A website for BizHawk is launched with an expected number of 2,500
views.
 Social Media: 18,000 impressions
BizHawk has a reach to the database of around 3,000 students through fan
pages of various college activities and clubs. Moreover, around 12,000 to
15,000 more students can be reached through the networking sites like
Facebook, twitter, etc.
 Promotional Teaser: 2,500 impressions
A promotional teaser is also under development which will be circulated
through media‟s like YouTube, Facebook, BizHawk website, Gamesgarage.in,
DUconnect.co.in, etc.
 Database E-mailing: 15,000 impressions
Along with college Database, BizHawk also has an access to 10,000 other
customers of Gamesgarage.in and 3,000 registered users of
DUconnect.co.in.
 Text Messaging: 3,000 impressions
A group of around 3,000 other students can also be approached by the bulk
sms facility provided by the college itself.
 MAILS: 1,500 impressions
A group of around 1500 other students can also be approached by the
mailing facility through college to the college database itself. ..