1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.1.3 Funding
Student Book
pp 176–85
Find out how the festivals you are investigating are funded.
You could begin by looking for evidence of business sponsorship and/or public funding
(from arts organisations or local authorities) in the promotional materials.
Name of festival Funding from public sources Business sponsorship
V – Festival Ticket Sales Virgin Media
Love Music Hate Sales of merchandise Unite Against Fascism
Racism
Concert Ticket Sales National Union of Teachers
LadyFest Ten Ticket sales Cass Arts shop
Fundraising events such as
drawing classes
T4 On the Beach Ticket Sales T4 – Channel 4 TV
Advertisements on TV
‘Brand X’
AGYO by Toyota –
sponsoring with TV ads
Compare and contrast the findings for the festivals in terms of funding, programme
content, target audience and artistic policy.
The Vfestival and T4 in the beach are big known festival that also has big business
sponsorship and make their money by selling tickets. Where love music, hate racism and
Ladyfest are much smaller local festival who do fundraising as well as sell tickets to raise
money.
© Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 1