Read&Subscribe to my blogs@siddhithakkar.com. Details of slides below:
This document is aimed at explaining the following:
1) What is digital transformation?
2) What is it made of? (Key components)
3) Case study of Netflix's digital transformation journey
4) Case study of ToysRUs's digital transformation journey
6. Million
Kitchen
Zesty
Bites
Harshil
Jewellers
• Social Enterprise
• Provides homemade food
• Empowers women
• Food delivery app
• All data on cloud
• Bakers
• Website & online ads
• Grew business by 25%
• Delivering in 6 cities
• Focus on B2B & B2C
• Manufacturer & trader of
precious gemstones
• 20+ staff members
• Website offering online
orders
• Selling in 40 countries
13. Why should you change?
Your customers
are going digital.
Digital infrastructure adds
value to your business.
Managing modern IT
isn’t rocket science anymore.
Digitization is
blurring borders.
TIMAI
Title
Thanks xx for a great introduction, it’s a privilege to be here.
My name is Siddhi Thakkar, 13+ yrs. Of experience in software industry, out of which 5 yrs. have been digital, that’s what I will talk today.
Summarized my 5 yrs. Of learning into a bunch of slides, in the hope that it will help you and your business flourish even further.
What does this phrase mean for you?
Why are we saying that?
Because we see everything around us being completely transformed. My father is busy every morning whatsapping all morning messages to everyone, my mother learns new recipes on youtube & if that wasn’t all- my maid asked me the other day to book a refrigerator during Amazon Diwali sale.
No wonder the stats depict that so much is happening on the internet in a minute
Think about how time do you spend on any of your devices. Highly likely that any brand that’s not visible to me on any digital media forum is going to be wiped out from my memory.
Hence, the only way for businesses to survive is to go through digital transformation.
For the next 30 mins. Or so, I would like you to take you through a journey that starts with a basic definition of DT, what are its key components….
Ask questions…
What does DT mean to you?
WIM
Does that mean any business who has a running website or a social media presence is digitally transformed? Unfortunately not!
Its more about inclusion of automation into all of your business processes & not just at customer-facing end.
Two most common myths about DT-
automation is directly propotional to loss of jobs
I would strongly urge you to break that myth since automation just means sparing people for smarter jobs.
Of course, smarter jobs means people to educate and upskills themselves
Think of the time of industrial revolution of 1945- haven’t all of us moved to do better things that getting employed at factories doing monotous jobs?
Second most common myth about Digital transformation is that its only for big, rich compansies. That’s not true either. I would prove that with some examples.
https://assets.kpmg.com/content/dam/kpmg/in/pdf/2017/01/Impact-of-internet-and-digitisation.pdf
Here are 3 examples for small businesses who reached new heights after going the digital way.
Isn’t that just going paperless? I am pretty much digital then.
DT is not a destination, it’s a journey
Without analytics, companies are in the dark about their customers- hoping that someone might use it. Analytics let u make better, more informed decisions
STO
https://www.statista.com/topics/842/netflix/
http://files.shareholder.com/downloads/NFLX/182838532x0x102020/5a5dc220-6f8b-4704-a380-2c81a3a37958/factsheet.pdf
media-services provider headquartered in California
137 million total subscribers worldwide
75% of viewer activity is based on these suggestions
world’s largest online entertainment subscription service
top-ranked online retail customer satisfaction (FGI Research) since 5 years
an estimated 37 percent of the world’s internet users use Netflix.
annual revenue has grown from 1.2 billion to over 11.6 billion in just 10 years.
NO digital strategy
Own website (cumbersome checkout process)-> amazon; digital selling dependent on amazon
Customer insights
No tech toys
REVENUE
During the 1999 holidays, the company was so inundated with online orders that it fell behind on shipping
Cumbersome browsing and checkout process on ToysRUs.com
children are seeking experiences rather than possessions
$400 million in debt due in 2018, Toys R Us filed for bankruptcy protection
https://qz.com/1080389/a-dot-com-era-deal-with-amazon-marked-the-beginning-of-the-end-for-toys-r-us/
Macy’s
Kodak
Nokia
ToysRUs
Xerox
General Motors
Spanning industry verticals
https://valuer.ai/blog/50-examples-of-corporations-that-failed-to-innovate-and-missed-their-chance/
https://en.wikipedia.org/wiki/General_Motors http://newexcaliburconsulting.com/52-of-fortune500-companies-are-gone/
UAKO
Kylie Cosmetics-> net worth is $900 million
Isn’t that just going paperless? I am pretty much digital then.
DT is not a destination, it’s a journey
Without analytics, companies are in the dark about their customers- hoping that someone might use it. Analytics let u make better, more informed decisions
Challenges-> anything starting from not enough lead generation to increased operational expense
Benefit Analysis -> gauge all challenges to determine …
Goals->
Offer a better customer experience
secure productivity gains
reduce operational expenses
Data-driven decisions
Quick adaption to market changes
AI, VR, MR, BLOCKCHAIN, CLOUD, BIG DATA, CHATBOTS ETC.