EXPORT MARKETING MEANING,IMPORTANCE ,FEATURES ,EXPORT PROMOTION AND MEASURES

1. EXPORT
MARKETING
E.SHYAMALADEVI
ASSISTANT PROFESSOR

2. EXPORT MARKETING
• Exporting market means exporting good to other
country of the world as per the procedure
framed by the exporting country as well as by
the importing country .
• Export marketing has a wider economic
significance as it offer various advantage to the
national economy . .
• Export marketing include the management of
marketing activities for product which cross the
national boundaries of a country .

3. IMPORTANCE OF EXPORT
MARKETING
• Earning foreign exchange
• Balance of payment
• International Relations
• Reputation in the world
• Employment Opportunities
• Promoting economic development
• Optimum Utilization of Resources
• Higher standard of Living

4. FEATURES OF EXPORT MARKETING
• Systematic Process
• Large Scale Operations
• Dominance of Multinational Corporations
• Trade barriers
• Documentation

5. FEATURES OF EXPORT MARKETING
• Systematic Process – Export marketing is a
systematic process of developing and
distributing goods and services in overseas
markets. The export marketing manager needs
to undertake various marketing activities, such
as marketing research, product design, branding,
packaging, pricing, promotion etc.
• Large Scale Operations – Normally, export
marketing is undertaken on a large scale.
Emphasis is placed on large orders in order to
obtain economies in large sole production and
distribution of goods.

6. FEATURES OF EXPORT MARKETING
• Dominance of Multinational Corporations – Export
marketing is dominated by MNCs, from USA, Europe and
Japan. They are in a position to develop worldwide
contacts through their network and conduct business
operations efficiently and economically.
• Trade barriers – Export marketing is not free like internal
marketing. There are various trade barriers because of
the protective policies of different countries. Tariff and
non-tariff barriers are used by countries for restricting
import.
• Documentation – Export marketing is subject to various
documentation formalities. Exporters require various
documents to submit them to various authorities like bill
of lading.

7. Export promotion
• Export promotion means total activities of the
government and state institutions, which have a positive
impact on the export performance of the economy.
• Pro-export policy of the state supports enterprises in
penetrating foreign markets and increases their
competitiveness.
• The major objective of export promotion programmes is
to create awareness about exports and make the people
understand that it is one of the most crucial instruments
of growth and market expansion

8. EXPORT PROMOTION
1) To Earn Foreign Exchange
2) To Motivate Organization's to Export
3) To Promote Interests of Indian Exporters
4) To Import Capital Goods
5) To Reduce Bureaucratic Hurdles
6) To Correct Unfavorable Balance of Trade
7) To Reduce Foreign Loans
8) To Achieve the Objective of Self-Reliance Why Export
Promotion
9) To Sell Surplus Production
10) To Finance Imports
11) To contribute Economic Development of Country

9. Export Promotion Measures In
India
• Compensate the exporters for the high
domestic cost of production.
• Provide necessary assistance to the new
and infant exporters to develop the export
business.
• Increase the relative profitability of the
export business vis-e-vis the domestic
business.