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Marketing ROI for Professional Marketers


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Marketing ROI - a practical introduction for professional marketers.

This presentation will give you the proper perspective in your job as a marketer.

Entrepreneurs and marketers will greatly benefit from this presentation.

Published in: Marketing
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Marketing ROI for Professional Marketers

  2. 2. Marketing Officers and Personnel have high turn-over !
  3. 3. Avoid Getting Fired And Help Your Company
  4. 4. "The way I see marketing in the future - the marketing that has already made me successful and is going to keep making me successful - is a back-to- basics marketing. It is grounded in the old principles of commerce. You spend money to make money."
  6. 6. Knowing Marketing ROI Is the Answer
  7. 7. Sales Growth – Marketing Cost __________________________ = ROI Marketing Cost SIMPLE MARKETING ROI
  8. 8. As the Local Store Marketing Manager, you spent P100,000.00 in couponing, school-to-school area saturation and raffles to simulate the sales for the month of March. At the end of the month, the store generated P20,000,000.00. The March Sales of Fast Food Store in is SM Manila same month last year (2015) was P15,000,000.00. Compute for your Marketing ROI. CASE WORK
  9. 9. ANSWER
  10. 10. Sales Growth - Marketing Cost = INITIAL ROI - ORGANIC GROWTH = ROI Marketing Cost *Use using a 12 Month Sales Data MARKETING ROI
  11. 11. As the Marketing Manager of a Retail Store you spent P5,000,000.00 for the year 2016. At the end of the year, the store generated P100,000,000.00. Last 2015, your total sales for the year is P50,000,000.00, with an organic sales growth of 4% per month, compute for your marketing ROI. CASE WORK
  12. 12. ANSWER
  13. 13. Knowing Marketing ROI will allow you to win in your marketing job and activities.
  14. 14. 15966212_10210234237346080_5712152659 461225859_n.jpg By : Orly Ballesteros, CPM COO, Exlinkevents Entrepreneur, Marketer, Lecturer and Resource Speaker Email :