2. Context
• “Minuto Frío” is a small business dedicated to sell
frozen products. This is a small family company and
opened his first store in April 2013. The sales are in
charge of the owners themselves.
• They have rudimentary processes to manage the
business, specially to keep the documentation and
record of their sales.
3. “Sometimes we fail to record all sales, because
we have many clients simultaneously or because
we forget it”.
They feel that having new tools
to keep records regarding the
management is very
important to improve
the processes.
They feel that they need take the
control over their own business.
They have not great monetary and
technological resources available.
Having a registration and sales control
allow them to know which are the top
selling products.
There should be a detail of
the income received by
the company.
OWNERS OF
“MINUTO FRIO”
They write all their sales in a notebook.
They save in files all documents that
support their purchases.
Empathy Map
“We want to organize and facilitate the
records in our business”.
“Reviewing handwritten records,
we waste a lot of time”.
“We had problems when we
recorded the daily income.
Sometimes we lose money, and others, we
have much more than the expected”.
“We do not have a record to make our
purchases from suppliers”.
4. Insights
• Given the size of the warehouse, the stock should be
optimized to improve the use of space.
• To have clear and updated records are key for a new business.
• The owners of "Minuto Frío” need a best way to develop a
documentation process to keep the files about their sales,
because they do not have a systematic, easy to use, reliable
and effective approach, so, the current situation presents a
major threat to this new business.
Problem
