This is a power point presentation based on class 12 Board topics (CBSE).

1. BUSINESS STUDIES
PROJECT
TOPIC-MARKETING
ACADEMIC YEAR-
2020-21

2. WHAT IS MARKETING?
Marketing is defined as the activity, set of institutions, and
processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients,
partners, and society at large. It is one of the primary components
of business management and commerce. Marketers can direct
their product to other businesses (B2B marketing) or directly to
consumers (B2C marketing).

3. PROMOTION
This includes all aspects of marketing
communications; advertising, sales
promotion, including promotional
education, public relations, personal
selling, product placement, branded
entertainment, event marketing, trade
shows and exhibitions.
PLACE
This refers to how the product gets to
the customer; the distribution channels
and intermediaries such as wholesalers
and retailers who enable customers to
access products or services in a
convenient manner.
WHAT IS MARKETING MIX?
A marketing mix is a foundational tool
used to guide decision making in
marketing.The marketing mix represents
the basic tools that marketers can use to
bring their products or services to the
market.They are the foundation of
managerial marketing and the marketing
plan typically devotes a section to the
marketing mix.
PRICE
This refers to the process of setting
a price for a product, including
discounts. The price need not be
monetary; it can simply be what is
exchanged for the product or services,
e.g. time, energy, or attention or any
sacrifices consumers make in order to
acquire a product or service.
PRODUCT
The product aspects of marketing
deal with the specifications of the
actual goods or services, and how it
relates to the end-user’s needs and
wants. The product element consists
of product design, new product
innovation, branding, packaging,
labeling.

4. INTRODUCTION
Wi-fi (Wireless fidelity) is a family of wireless network protocols,
based on the IEEE 802.11 family of standards, which are
commonly used for local area networking of devices and internet
access.
Wi-fi uses multiple parts of the IEEE 802 protocol family and is
designed to interwork seamlessly with its wired sibling Ethernet .
Compatible devices can network through wireless access
points to each other as well as to wired devices and the internet.

5. TheWi-FiConnections are used for numerous purposes. Some of the
important uses ofWi-Fi connections are as follows:
•INTERNET:Wi-Fi technology may be used to provide local network
and Internet access to devices that are withinWi-Fi range of one or more
routers that are connected to the Internet.The coverage of one or more
interconnected access points (hotspots) can extend from an area as small as
a few rooms to as large as many square kilometers.
•CITY-WIDE : Many cities around the world announced plans to construct
citywideWi-Fi networks. Mysore became the firstWi-Fi enabled city in
India.A company calledWiFiyNet has set up hotspots in Mysore, covering
the complete city and a few nearby villages.
•GEOLOCATION :Wi-Fi positioning systems use the positions ofWi-Fi
hotspots to identify a device's location.
USESOFWI-FICONNECTIONS

6. LEADING BRANDS
AIRTEL
Airtel India is the second largest
provider of mobile telephony and second
largest provider of fixed telephony in India, and
is also a provider
of broadband and subscription
television services. Airtel launched its V-Fiber
service in October 2016. Airtel V-Fiber is
available in 103 cities in India with speeds up
to 1 Gbit/s .This service was later renamed as
Xstream Fibre.
RELIANCE JIO
Reliance Jio Infocomm Limited, d/b/a Jio, is an
Indian telecommunications company and a
subsidiary of Jio Platforms, headquartered
in Mumbai, Maharashtra, India. In August
2018, Jio began to test a new triple play fiber
to the home service known tentatively as Jio
GigaFiber, including broadband internet with
speeds ranging from 100 to 1000 Mbit/s, as
well as television and landline telephone
services.
BSNL
BSNL Broadband (formerly DataOne) is
an Indian Wireline Broadband Operator,
operated by the public enterprise BSNL. It
provides both wired and wireless broadband
services as well as many value added
services. BSNL Broadband launched its
services on 14 January 2005 as Data One.
ACT LIMITED
Atria Convergence Technologies Limited,
branded as ACT, is an
Indian telecommunications company
headquartered in Bangalore, Karnataka. ACT
offers fibre to the home services under the
brand name "ACT Fibernet". On 30 March
2017, ACT launched 1 Gbit/s wired broadband
plans in Hyderabad, becoming the first ISP in
India to offer practically gigabit speeds. It also
announced plans to introduce the gigabit
speed to other cities.

7. NAME OFTHE BRAND : “WRAT CONNECTIONS”
PRODUCTOFFERED :WI-FI ROUTER
PRICE : RS.3000 – RS.9000
WRAT CONNECTONSARE EXCLUSIVE INTERNETCONNECTION
PROVIDERSALL OVER INDIA.
• This product is assessable by the people of all age groups without any
requirement of external help
• The product is made of recycled plastic waste.
• The product would give access to internet at any place, for example,
school , office , home, etc.The company is also planning to expand its
business and soon will be releasing a portable hotspot device once the
router is a success.
• A manual is provided with every product which explains the working of
the product in a detailed and simplified manner, so that people falling in
every age group can access the product.
ABOUT THE BRAND
WRAT
CONNECTIONS

8. • Wide Accessibility:The Connection can be accessed from anywhere
irrespective of the geographical location of the product.
• EasilyAffordable:The Product is easily affordable to all the classes of
people.
• Network connection:A stable network connection to meet all the needs
and demands of the customer is ensured
• Consumer Benefits:The Company provides various consumer-friendly
benefits like;
• 24*7 Helpline Service
• Instant Solutions ToThe Customer Problems
• Home Consultancy Services
• EasyAnd Simple Connectivity:The router can be easily connected to a
Television or any electronic device capable of connecting through a HDMI
Port.
WHY SHOULD WE BUY WRAT
CONNECTIONS?

9. WRAT CONNECTIONS
has a network reach
which covers the whole
nation, hence bringing
down the possibility of
no network regions.
WRAT CONNECTIONS
would face a lot of
competition in this vast
market.The leading
brands would be the
biggest threats in the
future.
WRAT CONNECTIONS will
have a vast opportunity as
the schemes and policies
brought up by the
company are affordable by
all classes of people and
are unique as compared to
other leading brands.
WRAT CONNECTIONS
launches products which
are fragile and being a
wireless internet provider
it is subject to various
obstacles on the way
while providing access to
internet.
S W
O
T

10. MARKETING MIX OF WRAT
CONNECTIONS
1. PRODUCT
WRAT CONNECTIONS provide the customers with different devices by which
people can access the internet easily.The brand provides routers which are
installed at work places like offices ,homes ,schools providing internet
accessibility at all places.
The brand is also likely to launch portable hotspots which will help people to
carry their devices for internet accessibility everywhere they travel.
2. PLACE
WRAT CONNECTIONS emphasizes more on the safe delivery of the products
from the place of production to the markets and then to the customers.The
company follows a three step packaging policy to take the best care of the
product. It includes Primary Packaging, Secondary packaging andTertiary
Packaging.

11. 3. PRICE
WRAT CONNECTIONS provides the products within the price band of
Rs.3000 – Rs.9000. SL NO. PRICE PACKAGE DETAILS
1RS.3000i. ROUTER BOX WORTH RS.15OO
ii. 1TB DATA @100 MBPS
iii. 6 MONTH SUBSCRIPTION OF a. NETFLIX
b. AMAZON PRIME VIDEO
c. DISNEY HOTSTAR
2RS.4500i. ROUTER BOX WORTH RS.15OO
ii. 1TB DATA @100 MBPS
iii. 1 YEAR SUBSCRIPTION OF a. NETFLIX
b. AMAZON PRIME VIDEO
c. DISNEY HOTSTAR
3RS.6000i. ROUTER BOX WORTH RS.15OO
ii. 1TB DATA @100 MBPS
iii. 1 YEAR SUBSCRIPTION OF a. NETFLIX
b. AMAZON PRIME VIDEO
c. DISNEY HOTSTAR
iv. FREE ACCESSIBILITY TO ALL THE WEB APPS IN
ASSOCIATION WITH GOOGLE
4RS.9000i. ROUTER BOX WORTH RS.15OO
ii. 3TB DATA @100 MBPS
iii. 1 YEAR SUBSCRIPTION OF a. NETFLIX
b. AMAZON PRIME VIDEO
c. DISNEY HOTSTAR
iv. FREE ACCESSIBILITY TO ALL THE WEB APPS IN
ASSOCIATION WITH GOOGLE

12. 4.PROMOTION
ADVERTISEMENT
SOCIAL MEDIA
TELEVISIONADS.
FREEWIFI SERVICE

13. LABELLING
Thelabelgivesthecustomers
informationregardingthe
producttheyaregoingto
purchase.
Thisisaspecimenlabelofa
routerprovidedby
WRATCONNECTIONStoits
Customers.
WRAT
CONNECTIONS