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Alexa Concierge - Your Personal Shopping Assistant
- 1. Shuai Feng Product School Alexa Concierge 1
- 2. 2 To be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. Amazon’s Vision “ ”
- 4. How people are using Alexa? 4
- 5. 5 How people are using Alexa?
- 6. 6 Meet Moss 37, portfolio manager, lives in Foster City married with a 10-yr-old Prime member Bio Motivations Both Moss and his wife Jen work full-time. Moss wish he could spend more time with their daughter and show more care for her though work is getting even busier after his recent promotion.
- 7. 7 Pain Point 1: I can’t make a buying decision without seeing the product first “As a user, I want to see the product info, so that I am more comfortable making a purchase.”
- 8. 8 Pain Point 2: I’m fed up with irrelevant Alexa exclusive deals “Come on Amazon, you know me better than that!” “As a user, I want to get deals on product I’m interested in, so I don’t waste time listening to / looking at things I don’t want”
- 9. 9 Pain Point 3: What’s beyond re-order? What about find and discover ?“ ” “As a user, I want to get help with products to buy, so that I can pick product that meet my needs.”
- 11. 11 ● Set a timer/alarm ● Play a song ● Check the time ● Read the news, etc. ● Control smart home devices ● Add things to shopping list ● Connect to paid music service ● Read audio books ● Easter eggs, etc. ● Personalized Alexa deals ● Product recommendation ● Visual feedback ● Mobile capability Kano Model How does Alexa Concierge meet user needs?
- 12. Business Case 12 Some math 10M Echos sold X 32% buy something via Alexa X $150 estimated spend/yr Prime members spend $1,500 a year on average =$480M/yr via Alexa
- 13. 13 Key Success Metrics DAU/MAU overall app usage/usefulness Goal Conversion Rate how good user experience is Time in App how well users are engaged in the app ARPU scalable revenue potential per user LTV how the app continues to be valuable to users Top Selling Items trends analysis Engagement Revenue
- 14. 14 Prototype Demo https://pr.to/T5BNI6/ Current State Alexa Concierge
- 15. 15 gift for 10-year-old daughter Alexa interprets ● kid(8-13 yrs) ● girl ● likely willing to spend more $ What’s your budget range? What’s her hobby/interest? Is she outdoorsy ? What’s her favorite gift so far? Does she have a wish list? Yes No What sports does she play? Music Movies Books Instrument Toys Gift Card Latest By genre By actor By studios Moana Sing Musical Yes No Buy What’s under the hood? ● Show Blu-ray based on buying history ● Exclude movies already bought
- 16. Go-to-Market Plan 16 “Your personal shopping assistant, just ask.” Product: Powered by Amazon recommendation engine, Alexa Concierge helps you find and discover product, bringing the best of voice and visual shopping experience. Price: Free Place: Native in the Alexa app for all Alexa users Promotion: Owned media, earned media, in-app update
- 17. Thank you! 17
- 18. 18 Appendix: Alexa Concierge Prototypes
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