CRM stands for “customer relationship management” and it’s software that stores customer contact information like names, addresses, and phone numbers, as well as keeps track of customer activity like website visits, phone calls, email, and more.CRM helps you ditch clunky processes and manual effort so you can get on with business.
2. What is CRM?
• CRM stands for Customer Relationship Management.
• It refers to all strategies, techniques, tools and
technologies .
• Ensures that every step of the interaction with
consumers goes smoothly and efficiently.
• CRM stores detailed information on overall purchase
history, personal information and even purchasing
behavior patterns
5. Examples of CRM
•Sending out a thank you when a customer makes a purchase.
•Upsell or cross-sell a client if they purchase a particular product.
•Offering a birthday greeting with a promo code.
•Sending a discount to a customer that hasn’t made a purchase recently.
•Notifying current customers when a new product has been launched.
•Sending an email to people that abandon purchases in their shopping cart without
buying.
•Notifying customers when an item on their wish list goes on sale.
•Sending customers information on new products they might be interested in, based on
prior purchases.
•Conducting customer satisfaction surveys.
