ITC is a large diversified conglomerate with businesses spanning tobacco, FMCG, hotels, paperboards, and agri-business. It was founded in 1910 and initially focused on tobacco, later diversifying into packaging in 1925, personal care in 2005, and other categories. ITC has numerous popular brands such as Classic, Gold Flake, Savlon, and Vivel that have strong market positions. It also operates social programs like e-Choupal to support farmers.

1. BENGAL INSTITUTE OF
BUSINESS STUDIES
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PGPIBM 17-19

2. PERSONS IN-CHARGE
SANJIV PURI
CEO & Executive Director
YOGESH CHANDER
DEVESHWAR
Chairman
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3. 1910
TOBACCO
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4. 1925
PAPERBOARDS AND SPECIALITY PAPERS
PACKAGING
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5. 1972
ITC MY FORTUNE
CHENNAI
ITC KAKATIYA HYDRABAD ITC SONAR
KOLKATA
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6. 2001
KITCHEN PRODUCTS
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7. 2005
PERSONAL CARE
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8. 2010
CIGARS
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9. ITC Distribution network in India
ITC. Touching your life. Everyday
Factory
Branch/ Godown
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10. ITC ₹38367.68
44%
HUL ₹31760.78
37%
BRITANNIA
₹7891.63
9%
DABUR ₹5709.34
7%
P & G ₹2466.72
3%
ITC ₹38367.68
HUL ₹31760.78
BRITANNIA ₹7891.63
DABUR ₹5709.34
P & G ₹2466.72
Revenue in Crore
MARKET SHARE 2016
Source: deccanchronicleJovian Jupiter

11. 0 10 20 30 40 50 60 70
GOLD FLAKE REGULAR
GOLD FLAKE KINGS
GOLD FLAKE LIGHT
NAVY CUT
CLASSIC MILD
MARLBORO
FOUR SQUARE
OTHERS
ITC tobacco Brands remain on top with classic Mild leading in
2016
Source: deccanchronicle
Crore
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12. 25%
18%
13%
29%
15%
Reynolds
Classmate
Uni-Ball
Cello
Flair
ITC Brands’in Stationery 2016
Source: deccanchronicleJovian Jupiter

13. BEST PERFORMING BRANDS OF ITC
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14. ENDORSEMENT
CLASSMATE YUVRAJ SINGH
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15. ENDORSEMENT
SAVLON SAINA NEHWAL
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16. Source: ITC Youtube ChannelJovian Jupiter

17. Jovian Jupiter

18. E-Choupal
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19. Jovian Jupiter

20. COMPANIES USING E- CHOUPAL NETWORK
FMCG
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21. COMPANIES USING E- CHOUPAL NETWORK
FMCD
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22. COMPANIES USING E- CHOUPAL NETWORK
SERVICES
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23. CONCLUSION
• ITC - Most trusted company.
• Advertisement(TV ad) most influences buying behaviour
of consumers.
• Local influential persons are the best source for awareness
of FMCG product.
• Low price with good quality products have marketable sales result.
• ITC is creating milestone one after another as it is doing “Umbrella
Branding”.
• ITC is not only profit oriented but it also take society in its regard.
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24. THINK BEFORE SMOKING
THANK YOU
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