1. KIZ FOOD LTD
Summer Training from “Kiz Food Ltd. ”
Submitted by :-
Thakur Shiva Singh
Ishan Institute of
Management
Gr.Noida
2. Kiz Food Ltd
•KIZ Ltd was incorporated in 2008
•K.I.Z. seeks to tickle the taste of people.
•K.I.Z. is relentlessly working towards introducing a
wider and better range of products.
•Pickles, chutney, sauces, pastes, dehydrated onion &
garlic products, onions and mix vegetables in
brine/vinegar.
3. •To study various brands of Kiz
•To study the competitive brands in the market.
•To find the market share of the Kiz food ltd brands and
its competitive brands
•To determine the key areas of strength and weakness
for Kiz food ltd brands
Objective of the Company
4. • To become a leading and unbeatable food processing company in India by
offering unparalleled products.
Vision And Mission of the Company
Vision
Mission
To achieve sustainable growth by :-
•Customer Focus
•Continuous Improvement
•Employee Empowerment
•Social Accountability
•Network of Partners
5. Leading Manufacturer & Service Provider of White (Silver Skin) Onion in
Vinegar -Drum Packing & White (Silver Skin) Onion In Vinegar - Jar Packing
Products are :-
•White (Silver Skin) Onion In Vinegar - Drum Packing
•White (Silver Skin) Onion In Vinegar - Jar Packing
•Pickles
•Dehydrated Onions, Vegetable
•Sauces & Chutneys
•Pastes
•Fried Onion
•Mixed Vegetables
•Spices
Products of the Company
6. Marketing Strategy Of The Company
•To improve a company’s sales by predicting and modifying your target
customers purchasing behavior and patterns.
To Enhance the effectiveness of these activities
•manufacturers should understand consumer
•Pertains to consumer’s perceptions regarding sales promotion
Tools of Consumer Oriented Sales
•Coupons
•Price-Off
•Freebies
•Scratch Cards
•Lucky Draws
•Bundling Offer
•Extra Quantity
7. Category Wise Sale Growth of FMCG Sector of Kiz Food in India
CATEGORY PERCENTAGE
MIX PICKLE 19.3%
KATCHUP 22.40%
VINEGAR 15.70%
JAM 13.60%
SPICE 13.60%
19.30%
22.40%
15.70%
13.70%
13.60%
19.40%
MIX PICKLE
KATCHUP
VINEGAR
JAM
SPICE
OTHERS
8. Services of the Company
•online customer service
• one particular counter in every region to take the complaint from
customer side
Business Type : Manufacturers
Year of Estd. : 2008
Market Cover : Lucknow , Gujarat Gandhinagar,
Company Turnover
:
Rs. 0.5 to 2.5 Crores Approx.
No. of Employee : 150 – 200
Turn Over Of The Kiz Food Limited
