Junk food popularity and marketing - Who plays major role in popularity of junk food, whether it is only marketing or as a customer what is our role. It contains What is junk food, examples, Marketing strategy and technique, other factors for popularity.

1. JUNKFOODPOPULARITYRELIESIN
MARKETING?

2. What is junk food?
People use the term junk food
to describe a food that has few
of the nutrients your body
needs, and a lot of fat, sugar
and salt, which your body can
easily get too much of.

3. Example for Junk Food?

4. Ingredients
• Artificial flavours
• Sweeteners
• Colours
• Emulsifiers
• Stabilizers

5. Junk food and Marketing
Traditional Forms
Television
Billboards
Modern Technique
Internet Marketing
Sponsorship
In-store promotion

6. Junk food and Marketing
Marketing Techniques
• Target Consumers
• Advertising Platform
• Brand Ambassador/Influencer

7. Other Factor
• Home Delivery
• Quick and Easily available
• Reasonable Price
• Time Factor
• Taste Factor

8. Do popularity of junk
foods depend only on
marketing techniques?

9. Thank You