Open Digital Marketing presantation

2. Learn more about office users
-- Feature usage study by document
element statistics
Rui SuYing
IBM Lotus Symphony

3. Agenda
● Why we need analyse office feature usage
● Feature usage study by document element
statistics
– Introduction on methodology and tool
● Statistic result sharing
● Future work
● Q&A

4. Why we need analyse office features usage
● Thousands of features in office application
● About 270 menu items in Office 2003, more features in
2007
● 400+ subsections in ODF spec used to describe office
features
● Large quality of features brings challenges to
office product
– UI design sometimes depends on feature usage
– Task prioritization
– Limited dev resource vs. endless requirements

5. Some approaches
● User Survey
– Questionnaire Survey
– Customer evaluation
– Can get special requirement from special user group
● User behaviour collection in office application
– User action recording when using office application
– Focusing on UE improving
– Can get accurate user data
– Not all users are willing to join for privacy concern
– Cross network framework needed

6. Feature usage study
by document element statistics

7. Feature usage study
by document element statistics
Sample File
Collection
Document
Element
Collection
Result
Analysis
● Large quantity of files were collected for analysis use
● We detached document elements usage from the
sample files statically
● Result analysis convert raw data to visual result

8. Feature usage study by document element
statistics
-- Sample File collection
● Two key points
● Large Quantity
● As random as we can
● Methods
● Google search with only file extension name as key word
● Web download one by one
● Sample File Coverage
● 1400+ spreadsheet files(xls,ods, 123)
● 1600+ document files(doc, odt, lwp)
● 400+ presentation files(ppt, odp, prz)(to be added)
● 90%+ written in English, covering multiple language(Chinese,
French, Japanese, etc)

9. Document element collection
-- Methodology
● We need to analyse document formats
● ODF
● MS Binary
● Lotus SmartSuite
● Parse and load sample files with different filters in IBM
Lotus Symphony/OpenOffice
● Document element collection with UNO call after
document loading
● Why not work on disk file than collecting after file
loading?
● XML parser can handle ODF format, but cannot deal with MS and
Lotus SS format
● Some information can not be collected before document formatting

10. Statistic Result Analysis
● Raw result – document element usage per file

11. Statistic Result Analysis
● Average value, maximum value, minimum value
● Element use frequency distribution analysis
● We leveraged D.Scott's method
● Find a proper bin width, get the number of document files
whose element usage is in the bin
● The number combined with the bin composes distribution
● Bin width = 3.49 * Standard deviation of sample data * the
quantity of sample data ^(-1/3)
●

12. Statistic Result Sharing

13. Presentation Documents(odp+ppt files)
0 20 40 60 80 100 120 140 160 180 200
0
20
40
60
80
100
120
Presentation Document Page Number Distribution
Distribution
● 412 sample files
● 30.71 slides as average
● Presentation files with less than 30 slides covers more than
90% usage

14. What presentation slides number tells us
● Load/save performance evaluation
● 90% coverage when page number is less than 30
● 95% coverage when page number is less than 70
● Page Slider Design
● Why we need a page slider in presentation
● A reference for page slider design -- 6 pages shown
in page slider as default in Symphony/7 pages
shown as default in MS PPT 2003

15. Spreadsheet Documents(xls+ods file)
Formula UsageIF SUM
COUNTIF LEN
CONCATENATE VLOOKUP
ROUND PROPER
STYLE PRODUCT
ROUNDDOWN AVERAGE
MAX COUNTBLANK
INDEX SQRT
SUMPRODUCT TEXT
ABS
 Top 10 formulas covers 88.31% usage
 Total 129 formula used in 1531 sample files

16. What Formula Usage tells us
● Assumption:
● The spreadsheet file collected from web indicates
normal users behavior
● Only 129 formulas used in more than 1500 sample files
● OpenOffice supports 371, Symphony supports 377
● A reference when we develop a light-weight
spreadsheet(web spreadsheet)
● Formula testing focus finding
● Thinking...
● If we can get enterprise user's sample file, perhaps we
can get a different result.
●

17. Word Processor Document
● Word Count Distribution & Analysis
●
●
●
●
●
●
●
0 20000 40000 60000 80000 100000 120000
0
200
400
600
800
1000
1200
1400
Word Count Distribution
Distribution
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
0
50
100
150
200
250
300
350
Word Count Distribution2
Distribution

18. Word Processor Document
● Page Number Distribution & Analysis
●
●
●
●
●
● Average Page Number: 10.15 pages
● Short Documents published in web
0 20 40 60 80 100 120 140 160 180 200
0
100
200
300
400
500
600
700
800
900
Page Number Distribution
Distribution

19. Word Processor Document
● Table usage in sample document
● Table used in 44.58% of sample documents
● Most of them are middle size
● Graphic usage in sample document
● Graphic usage in 43.41% of sample documents

20. Limitation of document element analysis
by file sampling
● Issues in file sampling
● Coverage
● Randomicity
● Lack of files in enterprise environment
●
● Limitation in document element collection
● Limitation of filter capability of Symphony and OpenOffice
● UNO Call quality

21. Future Work

22. Future Work
● We will go deeper in this work
● Animation usage statistic – For development priority
and UI design
● Chart usage - Chart type & Chart property usage
● Paragraph statistic – Reference for collaboration writing
and paragraph sharing
● Document element statistic for sample files
● documents for different industries and different language
● Issues: Document categorisation for industries
●
● A more smart way to collect sample file

23. Q & A

24. Reference
● MS CEIP -
http://www.microsoft.com/products/ceip/EN-
US/default.mspx
● D. Scott, “On Optimal and Data-based
Histograms,” Biometrika, vol. 66, no. 3, pp. 605–
610, 1979.

26. Feature usage study
by document element statistics
● Sample files in actual use are resource for feature
usage study
● Document element usage information are stored in those files
● Large quantity of sample files will tell us something
●
● We can happen to find large quality of files from
web
● Assumption: most of documents in web are for actual use● We have existing tool to be reused for the feature
analysis
● IBM Lotus Symphohy/OpenOffice have ability to open multiple
types of documents
● IBM Lotus Symphony/OpenOffice can recognize most of
document elements

27. Document element collection
– Symphony plugin
Java Part
Java UNO Runtime
C++ Part
C++ Uno Components
C++ UNO Runtime
Toolkit API
UNO Services
Menu/Toolbars
Views

28. Spreadsheet Documents(xls+ods file)
● Spreadsheet Document Sampling issues
● Different usage between enterprise users and individual users
● Sheet number distribution show
0 10 20 30 40 50 60 70
0
100
200
300
400
500
600
700
Sheet Number Distribution
Distribution