The document discusses a study on the challenges faced by street food vendors in Delhi and Noida. It provides background on street food vendors in India and their important role in food security. The study objectives are to analyze the socio-demographic characteristics of vendors, compare pricing and hygiene practices between Delhi and Noida, and identify challenges. Primary data was collected through surveys. Key findings include most vendors facing harassment, higher prices in Noida likely due to a single wholesale market, and suggested solutions like designated vending zones and a proposed delivery app to reduce procurement costs.
3. SECTOR – STREET FOOD
VENDORS
• Street vendors are an integral, and yet, an overlooked part of India’s
urban landscape. Constituting one of the largest segments of self-
employed workers, India is estimated to have over four crore
people carrying out a diverse range of street vending activities.
• The Street Vendors Act 2014 identifies urban street vendors as
constituting up to 2.5% of a city’s population. With a daily turnover
of INR 80 crore, street vendors contribute to about 14% of India’s
non-agricultural urban informal employment sector.
• Street food vendors ensure food security for a large section of India’s
urban poor, subsidise the existence of the other sections of the
urban poor by providing them food at low prices.
• It’s a cultural mix of emotions, childhood and definitely not
restricted to any specific income strata. But, while for the
majority street food is about snacking, for those who belong
to lower-income strata, street food is about sustenance.
Source: National Association of Street Vendors of India
According to the National Policy of Urban Street
vendors, 2004 by Govt. of India,
Street vendors defined as “A street vendor is
broadly defined as a person who offers goods for
sale to the public without having a permanent built
up structure but with a temporary static structure
or mobile stall (or head load)
4. OBJECTIVES
• To study the socio demographic
characteristics of the street food
vendors
• To perform a comparative analysis
between Delhi and Noida for
variation in pricing and hygienic
practices.
• To identify the challenges faced
by the street food vendors and
suggest pathways for the same.
5. METHODOLOGY
Primary data collection
• No of samples: 120
• Areas of sample collection:
• Kirti Nagar, Arjun Nagar, Krishna Nagar
• Noida – sector 127, 72, 125, 126, 18, 87
50%
50%
Location of Vendors
Delhi NOIDA
6. MODEL– CARE FRAMEWORK
• C - Context
• A - Agency
• R - Relationships
• E - Enabling
Environment
Personal
empowerment
Social
empowerment
8. ZONING
Networking, and participating in
collective action initiatives. They
can also seek support from
community-based organizations
or associations to amplify their
voice and advocate for their
rights
Social cohesion, inclusivity, and
partnerships
Improved infrastructure,
such as clean water,
sanitation, waste
management, and
electricity
Personal
empowerment
Social
empowerment
9. NEXUS BETWEEN STREET FOOD VENDORS AND URBAN
SYSTEMS FOR ATTAINING OF FOOD SECURITY
ACTIVITIES
• INPUTS
• PRODUCTION
• TRANSPORTATION
• STORAGE
• RETAIL
• CONSUMPTION
• DISPOSAL
FACTORS
• TECHNOLOGICAL
• ECONOMIC
• POLITICAL
• SOCIAL
• CULTURAL
URBAN SYSTEMS
• LAND USE
• TRANSPORT
• ENERGY
• WATER AND
SANITATION
• ECONOMIC
• SOCIO CULTURAL
• GOVERNANCE
FOOD
SECURITY
• AVAILABILITY
• ACCESSIBILITY
• UTILISATION
15. Socio-demographic Profiling
Demographic Variables Category No. of Sample % of Total
AGE
21-25 12 10.00%
26-30 29 24.17%
31-35 20 16.67%
36-40 10 8.33%
41-45 23 19.17%
46-50 13 10.83%
51-55 10 8.33%
56-60 3 2.50%
Gender
Female 12 10.00%
Male 108 90.00%
Education
Primary 103 85.83%
Secondary 17 14.17%
Marital Status
Married 59 49.17%
Unmarried 60 50.00%
Widowed 1 0.83%
16. Marital Status
Married 59 49.17%
Unmarried 60 50.00%
Widowed 1 0.83%
Family
Joint 21 17.50%
Nuclear 99 82.50%
Marital Status
Married 59 49.17%
Unmarried 60 50.00%
Widowed 1 0.83%
Family
Joint 21 17.50%
Nuclear 99 82.50%
No. of Children
0 60 50.00%
1 9 7.50%
2 26 21.67%
3 21 17.50%
4 2 1.67%
5 1 0.83%
6 1 0.83%
Children's
education status Yes 46 38.33%
No 74 61.67%
Whether Children getting
education YES No Total
No of Children
1 7 1 8
2 21 5 26
3 13 7 20
4 2 2
5 1 1
6 1 1
17. SOCIAL CAPITAL
VENDOR ASSOCIATION, SOCIAL
SECURITY
HUMAN CAPITAL
EDUCATION, TRAINING, HEALTH,
AWARENESS ABOUT HYGIENE
ECONOMIC CAPITAL
BANK ACCOUNTS
LOANS
SAVINGS
PHYSICAL CAPITAL
WATER
ELECTRICITY
FUEL
EQUIPMENT
CART
ASSETS
18. PRIMARY FINDINGS – Sanitation & Hygiene
66%
34%
GLOVES
Using
Not Using
6
114
0 20 40 60 80 100 120
WEARING
NOT WEARING
Covid Safety - Mask
19. 3
22
45
34
16
CLEANLINESS OF WORKSTATION
Very Dirty Moderately Dirty Clean Moderately clean Very Clean
Additional Findings w.r.t. Sanitation & Hygiene
100% of the vendors in our sample had dustbin facilities, and they took care of their own food disposals.
3%
18%
38%
28%
13%
Cleanliness of Workstation
Very Dirty
Moderately Dirty
Clean
Moderately clean
Very Clean
20. Legal Issues
faced by
Street Food
Vendors
• Licensing and Permits: Process is
Complex, Time-Consuming, and Costly,
leading to delays or even denials, which
can hinder their ability to start or
operate their businesses effectively.
• Zoning and Location Restrictions
• Health and Safety Regulations
• Legal Disputes and Vendor Harassment
21. PROBLEM:
STREET FOOD VENDING AS A LIVELIHOOD
EVICTION
AND
HARASSMENT
PRICE VARIATION
DUE TO SINGLE
MANDI
LACK OF FORMAL
VENDING SPACES
SELF
PROCUREMENT IS
COSTLY AND TIME
CONSUMING
22. 0, 0%
120, 100%
Vendor Association
Yes
No
39%
61%
Vendors in
Zones
Vendors
without
zones
56, 47%
64, 53%
Harassment
Faced Harrasment
No issues
114
6
0
20
40
60
80
100
120
Available Unavailable
Information Access
23. PRIMARY
DATA
FINDINGS –
Social
Resources
SOCIAL CAPITAL
None of the Vendors were associated with any
vendor association. - 0% (120/120)
Almost 40% of the Vendors are in designated
Vending Zones
39.17% (47/120). All 47 in NOIDA, None in Delhi
47%(56/120) of the respondents expressed that
they face a lot of harassment while 53% (64/120)
said they face no such issue
114 of the 120 vendors sampled (95%) agreed
that they are aware of schemes, have information
access.
No of Vendors in non-zones who were facing
harassment issues: 16
None of the vendors in the vending zone were
facing any harassment
29. Food Item Major Veg used
Juices Lemon, Mint
Chat Potato, Tomato, Onion,
Golgappe Potato, Tamarind,
Chinese Potato, Capsicum, Onion,
Biryani Onion, Potato, Beans
Momo Cabbage, Onion, Paneer
Paratha Potato, Cabbage, Radish,
Kathi Roll Onion, Carrot, Cabbage
South Indian Potato, Drumsticks, , Tomato
Pakora Onion, Potato, Beans
Rajma Chawal Tomato, Onion,
Chole Bhature Onion, Potato,
Samosa Potato, Pea, Onion
Chole Kulche Onion, Tomato
40
30
20
80
120
70
60
90
120
30
50
40
15
30
60
40
30
90
120
50
50
80
150
40
60
50
20
50
SELLING PRICE OF FOOD ITEMS
Delhi NOIDA
Average price difference between the 2 regions comes to
around 0.5% to 3.75% Rs. 10 to Rs.30 across various food items
30. PROBLEM IDENTIFICATION
• Price Variation is occurring due to the existence of only one mandi
(wholesale procurement point) in sector 87 Noida. Because the
procurement point is single, the prices offered are higher than that of
Delhi.
• Why target zoned vendors?
• 47/60 of the interviewed vendors were zoned, in Noida, i.e 78.33%.
• Don’t face Harassment
• Maintain better hygiene standards (100% dustbin availability, majority
wear gloves)
• All vendors use UPI
32. GOVERNMENT POLICIES
PM SVANidhi (Pradhan
Mantri Street Vendor's
AtmaNirbhar Nidhi)
Scheme, 2014
DAY-NULM (Deendayal
Antyodaya Yojana,
2013
Street Vendors
(Protection of
Livelihood and
Regulation of Street
Vending) Act, 2014
Start-up India, 2016
Food Safety and
Standards Act, 2006
33. NEED FOR
Simplification of
licensing processes
Provision of
designated vending
zones
Enhanced
participation of
vendors in decision-
making processes
(through TVCs)
34. INTRAPERSONAL FACTORS
TO SUSTAIN INCOME-
• KNOWLEDGE ABOUT
HYGIENE AND NUTRITION
• ATTRACTING CUSTOMERS
• IDENTIFICATION OF
OPPORTUNITIES
PHYSICAL ENVIRONMENT
CART CLEANILESS, EQUIPMENT,
STORAGE, DISPOSAL
POLICY ENVIRONMENT
• ABIDE BY BY LAWS
• ZONING
PROPOSED
MODEL FOR
STREET FOOD
VENDING IN
URBAN AREAS
37. WHY?
Street vendors have to procure
produce daily themselves and
this leads to additional
expenditure on transport and
also consumes time
WHAT?
A unified app based delivery
system that delivers produce
at affordable rates to the
vendors to save their time and
money
ZONED
STREET
FOOD
VENDORS
• Customer
MANDI AND
HYDROPONIC
FARM
• Procurement
points
TRANSPORT
SYSTEM
• Drivers
hired for
delivering
38. HOW?
ZONED STREET
FOOD VENDOR
DELIVERY TRUCK
CHANNEL
MANDI,
HYDROPONIC
FARM
Registers on the app,
Places order of the required fruits and
vegetables from the app
Makes payment after placing order
We place the order to
the procurement
points after receiving
order from vendors
Drivers pick up the order
Drivers deliver the order
39. Based on the food items occupying major share in the market :
Chaat
Chole Bhature
Juice
Chinese
The major requirement of produce is as follows:
Potato
Onions
Chillies
Lemons
Capsicums
Carrots
Pomegranates
Pineapples
Mausambi
Tomatoes
Cabbage
Mint
Coriander
TO BE
PROCURED
FROM
MANDIS
TO BE PROCURED
FROM HYDROPONIC
FARMS (High Yield,
Specialized, price low,
more nutrition)
PROFIT POINT
Sold to vendors at Rs 2-
5 margin, which doesn’t
pinch the vendor as
they are saving
transportation cost of
procurement
40. CONTEXT
The problem occurs when the street food
vendors have to procure their required produce
themselves and spend a chunk of their time,
energy and revenue on it.
PROBLEM
The root cause of the problem is that there is
only one mandi in Noida and no customised
delivery system exists for the vendors.
ALTERNATIVES
The vendors currently procure the required
produce themselves by arranging their own
transport.
CUSTOMERS
The vendors who don’t have enough
workforce and are managing their
carts by themselves
EMOTIONALIMPACT
The vendors feel relieved as they don’t have to
spend a chunk of their time, energy and
revenue on procurement of produce.
ALTERNATIVESHORTCOMINGS
• Time consuming
• Costly
QUANTIFIABLEIMPACT
Approximately Rs 200-250 per day
being saved by the vendors by using our
services.
41. OUR COMPETITORS
• FreshToHome specializes in the delivery of fresh and chemical-free
fish, meat, poultry, and other perishable goods.
• Otipy is an Indian e-commerce platform that specializes in delivering
fresh fruits and vegetables directly to consumers
These only cater to households as such, and don’t have affordable
rates.
They don’t link the vulnerable farmers with the vulnerable vendors by
adding value for both parties.
These are not customized for commercial use.
42. UNIQUE VALUE PROPOSITION –
What difference are we making?
Time Utility created for
the vendors
Transportation cost of
procurement is
eliminated for the
vendors
Incorporation of
Sustainable
Agriculture in the
supply chain
Nutritional Value and
Quality of food items
increase because of
Hydroponic produce
Linking Sustainable
Agriculture to Street
vendors (whereas it is
always associated with
cloud kitchens and
hotels)
45. VISION – FUTURE PLANS
Expand to procurement
of poultry and
integrating cold chain
system.
Develop own
hydroponic vertical farm
to regulate the business
on our own and
eliminate involvement of
third party (other farms).
