Panelist Tamara Stenn's presentation during Umass Social Entrepreneurship Day 2015

1. Founder: Dr. Tamara Stenn
Eco Ethical since 1996
www.kusikuy.com
OPPORTUNITIES
• Social mobility
• Income
• Education
CAPABILITIES
•Skills
•Leadership
•Knowledge

2. Social Entrepreneurship and Finance
The impact of social enterprises on well-being
Freedom to achieve things one has reason to value. (Sen, 2010)
Opportunities to achieve this and the Capabilities to do so can be both
dependent and independent variables for achieving freedom.

3. Ethnographic
Research

4. Monetary
gains are just
a part of the
social impact
0
10
20
30
40
50
60
70
Gender Price Organic Nutrition Land Climate
# times mentioned
Theme
Well-being and sustainability themes most
important for Andean women quinoa
producers in Bolivia.

5. Consumers
Low, Davenport, 2007, Journal of Consumer Behavior;
Srivastava, 2009, Academy of Marketing Studies Journal.
• Consumers want to feel connected.
• They want to participate but are hindered by
market obstructions. 80% of consumers reported valuing Fair Trade
clothing but only 9% actually purchased it.
• Most are European
(Per capita Fair Trade Consumption, 2007)
$0.00
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
$35.00
Switzerland United
Kingdom
Denmark Finland USA
55
44
32
15 13
6
0.05
0
10
20
30
40
50
60
Percentage

6. Questions?
-Contact & info…
• www.tamarastenn.com
• www.kusikuy.com
• tamara@kusikuy.com
What’s next?
•SCALING - World’s best Mitten with Meaning,
“Patagonia of mittens”
•$6 billion online gift market
•KUSIKUY Connection smart phone app
•Re-launch via Valley Venture Mentors
•Need collaborators and investment!