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VIDEO EDITING
BASIC PRINCIPLES
Choose your
Platform
• Deciding which platform to use can be stressful,
especially if you have never worked in video editing
before
• There are three main programs to use for beginners
and one for more advances users
– OnlineVideo Platform
– IMovie
– Windows Movie Maker
– Adobe Premiere Pro
WeVideo • Difficulty Level: Beginner
• This is a (sort of) free online platform
• Users are able to easily insert images and clips (or use WeVideo’s)
and drag and drop them to their specified spots
• You can also insert music and transitions to effectively relay your
subject to the audience
• Only allows 5 minutes of video time with the free version
• https://www.wevideo.com/academy
• This link has a lot of really great video tutorials to improve your user
ability within the WeVideo platform
Bietable • Difficulty Level: Beginner
• Free online platform
• Allows you to choose from their animations, videos,
and images.Or you can upload your own.
• You can add text and choose your own color styles and
themes
• Upload your music or use theirs.
• Extremely user friendly for beginners
• Can be slow
• https://biteable.com
Kizoa • Difficulty Level: Beginner-Advanced
• Free online platform
– Students receive free premium account with their .edu email
account
• Offers more than just video editing
– Collage Maker
– Ordering Prints
• Offers photos, transitions, effects, text, animations, and
music.
• You can Use a template or start from scratch
• A lot of editing options
• https://pf.kizoa.com/i-
Contact/hmenuc2.jsp?rmode=40&phpsession=&lang=en-
us&country=US&param=register&domain=www.kizoa.co
m
IMovie • Difficulty Level:Advanced
• Many students are often familiar with either Imovie orWindows
Movie Maker (no longer available) through video projects done
throughout their middle and high school careers
• These platforms should already be available for free on your laptop
device depending on whether you are working on a Mac orWindows
system
• Very similar to WeVideo but will allow you to have more control in
video editing and you wont have to deal with slow internet
connections
• IMovieTutorial
https://www.youtube.com/watch?v=8vbzDXk4vKk
Adobe
Premiere
• Difficulty Level: Professional
• This is the most complex platform as well as the most professional
• This platform will allow you to freely edit and manipulate videos in
the most creative way possible
• If you are familiar with IMovie or Windows Movie Maker and want to
challenge yourself, this may be your best platform
• This is an expensive program that must be purchased through
Adobe.
PRE-EDITING
TIPS
• Brainstorm
– Pick a topic or focus
– Develop that visual in your head “image” or “scene”
– In order to create a strong digital narrative your images need to really tell the
story
– Just as you would create a flow of video clips, you need to have a good flow of
imagery
• Create a Storyboard
– Develop a script
– Create a frame by frame visual guideline
– Will help keep you on track and hold that specific vision
• Understand your Output
– What social media platform will you post the video?
– Helps to determine the length and style of video
• Don’t shoot to edit
– Cutting takes up a whole lot of editing time and is a huge headache
– When filming keep that in mind
– When using images, find images that really compliment each other through
contrast and parallelism
Contrast • Different from the design principle of “contrast”
• Refers to the cut between two different scenes that are
complete opposites
• Images
– Image viewing you as a child transitions to an image of you as an adult
• Videos
– Going from a video of a man driving a car to a video shot of a
man taking public transportation
• Contrast also can be achieved through image to video
transitioning
Parallelism • Connecting two seemingly unrelated scenes by cutting
between them and focusing on parallel features.
– Goal is to create an association between the two shots or
images in the viewers mind
• Example inVideo
– Video cuts from a someone dialing a telephone in NewYork
to a shot of another answering the phone in India.
• Example in Images
– Image of you cooking transitions to image of you presenting
the final food.
Simultaneity • Cutting between two events occurring at the same
time
• Example inVideo
– A cut of a kid running late for school to a cut of the teacher
impatiently waiting
• Example in Image
– An image shot of a baseball player getting ready to bat
transitions to a team anticipating a good hit
Transition
s
DONT’S
Transitions DONT’S
• Use wild transitions
Transitions DONT’S
• Use wild transitions
– Curtains
Transitions DONT’S
• Use wild transitions
– Curtains
– Fracture
Transitions DONT’S
• Use wild transitions
– Curtains
– Fracture
– Checkerboard
Transitions DONT’S
Unless there is REASON
– It’s distracting
• Use multiple transitions
– Looks messy and unprofessional
Transitions DO’S
• Use simple transitions
Transitions DO’S
• Use simple transitions
– Crossfade and Dip to Black
– Looks professional
Transitions DO’S
• Use simple transitions
– Crossfade and Dip to Black
– Looks professional
• Use one transition
– Creates a sleek and unified video
Music • Music pulls the viewer in and allows them to feel the
emotion the video is trying to convey.
• Use Instrumental music
– Music with words is often distracting, especially when
including text or voiceovers.
• Match the music to the vibe of your video
– How-ToVideo
– Positive and Up-beat
– Serious and Professional
Using Text
Appropriately
• Do not use paragraphs or sentences in your
video.
• The brain processes visuals 60,000 times
faster than it does text.
• Our brains are wired to take in this visual
content faster and more effectively than we
are words.
• Ninety percent of the information sent to our
brains is visual, being trained to consume the
visual content as quickly as possible
Using Text
Appropriately
KEEP
IT
SIMPL
Using Text
Appropriately NARR
OW
DOWN
Using Text
Appropriately UTILIZE
NATUR
AL
Smartphone
Video
Editing
Apps
• Adobe Premiere Clip
• I-Movie
• Magisto
• Viddy
• Movie Maker Filmmaker
• Funimate
Helpful
Links
• FREE HD STOCKAND B-ROLL FOOTAGE
– https://www.videezy.com
– http://www.videvo.net
– https://videos.pexels.com
• FREE HD IMAGES AND STOCK PHOTOS
– https://www.pexels.com
– https://pixabay.com
– http://www.freeimages.com
• WHERETO GET MUSIC
– http://freemusicarchive.org
– https://www.audioblocks.com
– http://www.bensound.com
More
Helpful
Links
• UsingAdobe Premiere Clips
– https://www.youtube.com/watch?v=cjaPGhcdcF8
• ShootingVideo onYour Smartphone
– https://www.youtube.com/watch?v=mplsuup0R74
Having
Trouble?
• LibraryTechnology Mentors
• Shiloe Rich (HeadTech Mentor)
– Monday andWednesdays: 1PM-3PM
– Tuesdays andThursdays: 12PM-3PM
– Fridays available by Appointment
• StandardTech Mentor Hours
– Monday–Friday: 1PM-4PM
• EveningTech Mentor Hours
– Monday andWednesday: 7PM-10PM

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Video Editing | Basic Principles for Beginners

  • 2. Choose your Platform • Deciding which platform to use can be stressful, especially if you have never worked in video editing before • There are three main programs to use for beginners and one for more advances users – OnlineVideo Platform – IMovie – Windows Movie Maker – Adobe Premiere Pro
  • 3. WeVideo • Difficulty Level: Beginner • This is a (sort of) free online platform • Users are able to easily insert images and clips (or use WeVideo’s) and drag and drop them to their specified spots • You can also insert music and transitions to effectively relay your subject to the audience • Only allows 5 minutes of video time with the free version • https://www.wevideo.com/academy • This link has a lot of really great video tutorials to improve your user ability within the WeVideo platform
  • 4. Bietable • Difficulty Level: Beginner • Free online platform • Allows you to choose from their animations, videos, and images.Or you can upload your own. • You can add text and choose your own color styles and themes • Upload your music or use theirs. • Extremely user friendly for beginners • Can be slow • https://biteable.com
  • 5. Kizoa • Difficulty Level: Beginner-Advanced • Free online platform – Students receive free premium account with their .edu email account • Offers more than just video editing – Collage Maker – Ordering Prints • Offers photos, transitions, effects, text, animations, and music. • You can Use a template or start from scratch • A lot of editing options • https://pf.kizoa.com/i- Contact/hmenuc2.jsp?rmode=40&phpsession=&lang=en- us&country=US&param=register&domain=www.kizoa.co m
  • 6. IMovie • Difficulty Level:Advanced • Many students are often familiar with either Imovie orWindows Movie Maker (no longer available) through video projects done throughout their middle and high school careers • These platforms should already be available for free on your laptop device depending on whether you are working on a Mac orWindows system • Very similar to WeVideo but will allow you to have more control in video editing and you wont have to deal with slow internet connections • IMovieTutorial https://www.youtube.com/watch?v=8vbzDXk4vKk
  • 7. Adobe Premiere • Difficulty Level: Professional • This is the most complex platform as well as the most professional • This platform will allow you to freely edit and manipulate videos in the most creative way possible • If you are familiar with IMovie or Windows Movie Maker and want to challenge yourself, this may be your best platform • This is an expensive program that must be purchased through Adobe.
  • 8. PRE-EDITING TIPS • Brainstorm – Pick a topic or focus – Develop that visual in your head “image” or “scene” – In order to create a strong digital narrative your images need to really tell the story – Just as you would create a flow of video clips, you need to have a good flow of imagery • Create a Storyboard – Develop a script – Create a frame by frame visual guideline – Will help keep you on track and hold that specific vision • Understand your Output – What social media platform will you post the video? – Helps to determine the length and style of video • Don’t shoot to edit – Cutting takes up a whole lot of editing time and is a huge headache – When filming keep that in mind – When using images, find images that really compliment each other through contrast and parallelism
  • 9. Contrast • Different from the design principle of “contrast” • Refers to the cut between two different scenes that are complete opposites • Images – Image viewing you as a child transitions to an image of you as an adult • Videos – Going from a video of a man driving a car to a video shot of a man taking public transportation • Contrast also can be achieved through image to video transitioning
  • 10. Parallelism • Connecting two seemingly unrelated scenes by cutting between them and focusing on parallel features. – Goal is to create an association between the two shots or images in the viewers mind • Example inVideo – Video cuts from a someone dialing a telephone in NewYork to a shot of another answering the phone in India. • Example in Images – Image of you cooking transitions to image of you presenting the final food.
  • 11. Simultaneity • Cutting between two events occurring at the same time • Example inVideo – A cut of a kid running late for school to a cut of the teacher impatiently waiting • Example in Image – An image shot of a baseball player getting ready to bat transitions to a team anticipating a good hit
  • 13. Transitions DONT’S • Use wild transitions
  • 14. Transitions DONT’S • Use wild transitions – Curtains
  • 15. Transitions DONT’S • Use wild transitions – Curtains – Fracture
  • 16. Transitions DONT’S • Use wild transitions – Curtains – Fracture – Checkerboard
  • 17. Transitions DONT’S Unless there is REASON – It’s distracting • Use multiple transitions – Looks messy and unprofessional
  • 18. Transitions DO’S • Use simple transitions
  • 19. Transitions DO’S • Use simple transitions – Crossfade and Dip to Black – Looks professional
  • 20. Transitions DO’S • Use simple transitions – Crossfade and Dip to Black – Looks professional • Use one transition – Creates a sleek and unified video
  • 21. Music • Music pulls the viewer in and allows them to feel the emotion the video is trying to convey. • Use Instrumental music – Music with words is often distracting, especially when including text or voiceovers. • Match the music to the vibe of your video – How-ToVideo – Positive and Up-beat – Serious and Professional
  • 22. Using Text Appropriately • Do not use paragraphs or sentences in your video. • The brain processes visuals 60,000 times faster than it does text. • Our brains are wired to take in this visual content faster and more effectively than we are words. • Ninety percent of the information sent to our brains is visual, being trained to consume the visual content as quickly as possible
  • 26. Smartphone Video Editing Apps • Adobe Premiere Clip • I-Movie • Magisto • Viddy • Movie Maker Filmmaker • Funimate
  • 27. Helpful Links • FREE HD STOCKAND B-ROLL FOOTAGE – https://www.videezy.com – http://www.videvo.net – https://videos.pexels.com • FREE HD IMAGES AND STOCK PHOTOS – https://www.pexels.com – https://pixabay.com – http://www.freeimages.com • WHERETO GET MUSIC – http://freemusicarchive.org – https://www.audioblocks.com – http://www.bensound.com
  • 28. More Helpful Links • UsingAdobe Premiere Clips – https://www.youtube.com/watch?v=cjaPGhcdcF8 • ShootingVideo onYour Smartphone – https://www.youtube.com/watch?v=mplsuup0R74
  • 29. Having Trouble? • LibraryTechnology Mentors • Shiloe Rich (HeadTech Mentor) – Monday andWednesdays: 1PM-3PM – Tuesdays andThursdays: 12PM-3PM – Fridays available by Appointment • StandardTech Mentor Hours – Monday–Friday: 1PM-4PM • EveningTech Mentor Hours – Monday andWednesday: 7PM-10PM