Product Development-Unique jeans

2. 2 APPROACHES OF
MARKETING RESEARCH
1ST APPROACH
• CONSUMER MARKETING RESEARCH
• BUSINESS TO BUSINESS MARKERING RESEARCH.
2ND APPROACH
• QUALITATIVE
• QUANTITATIVE

3. PROCESS OF MARKETING RESEARCH
•Survey
•Experiment
•observation

4. MARKETING MIX

7. PROMOTION

8. FACTORS
INFLUENCING
PROMOTION

9. PLACE
Our product “unique” would be launched in the domestic market.
We will sell our products at every retail stores,
supermarkets…

10. SEGMENTATION

11. TARGETING

12. BRANDING

13. POSITIONING

14. E-COMMERCE