Scott Swanay, FCAS60 Seaman Ave – Apt 1B 646-483-3393New York, NY 10034 scott@SherpaSocialMedia.comExperience:SHERPA SOCIAL MEDIA, New York, NY 2010-PresentPresident & Chief SherpaWe create customized social media strategies for businesses and entrepreneurs designedto increase their visibility and outreach. • Project manager; Assemble and manage multifunctional teams on behalf of social media clients to develop comprehensive social media campaigns. • Create effective Facebook pages for businesses by educating potential customers and engaging in two-way conversations with them. • Create engaging blog content. • Expand/Increase number of LinkedIn contacts. • Generate lead list of potential clients using LinkedIn. • Demonstrate how use of LinkedIn Answers can connect entrepreneurs with new clients by providing a forum to display the entrepreneur’s industry knowledge and expertise. • Utilize local directories such as Yelp to showcase favorable reviews of their business or service the public.Select Client Work:Facebook Campaign - Created a social media strategy for singer-pianist, Tony Desare,designed to reach out to his fans through his Facebook fan page in an interactive way.Strategy was profiled in a positive write-up by another social media strategist in his blog,Prepressology. See link:http://www.prepressology.com/2011/12/tony-desare-utilizes-the-power-of-socialLinkedIn – Developed an effective marketing channel using LinkedIn for the BusinessDevelopment Manager of a nonprofit organization. Within several weeks of revampingher LinkedIn profile she was invited to apply for a $250,000 grant as a result of beingdiscovered by an organization via her LinkedIn profile.Outreach Campaign for First-Time Author – Resulted in securing reviews of the bookon several bloggers’ websites, several online interviews featuring the author, andinvitations to the author to be a guest blogger on several websites.Additionally, quoted on social media strategies by Inc.com, and interviewed about socialmedia topics on Martha Stewart Living satellite radio and MO.com.
SHERPA FANTASY SPORTS, New York, NY 2004-PresentPresident & Chief Sherpa • Utilizing analytical, mathematical and problem-solving skills drawn from 17 years’ actuarial experience, developed proprietary software for fantasy baseball and football designed to rank players and project their statistics for the upcoming season. Created first fantasy baseball product in the industry that updates remainder-of-season forecasts daily for all players. • Designed and launched two websites (www.FantasyFootballSherpa.com and www.FantasyBaseballSherpa.com) that provide customizable player rankings to fantasy sports enthusiasts. • Selected to participate in Tout Wars in 2011 and 2012, a prestigious fantasy baseball league whose participants are noted industry experts. • Launched and co-host weekly fantasy football show which was named a finalist in the Fantasy Sports Trade Association’s “Most Valuable Fantasy Content” category for 2010. Called “4th and Inches with Jana & The Sherpa”, we have now done 50 shows during our two seasons and have recorded two fantasy football strategy videos for the Learning Annex. • Named finalist in the “Best Blog” category for strategy blogs in both fantasy baseball and fantasy football by the Fantasy Sports Trade Association in 2008. • Won industry experts’ fantasy baseball league (35 teams) on SportsBuff.com in 2007 and 2008.Writing and Contributions: • USA Today – Weekly blog entry for Fantasy Windup (USAToday.com’s fantasy baseball blog), during baseball season. • Huffington Post – Weekly blog on fantasy football strategies, during football season. • The Fantasy Baseball & The Fantasy Football Guides - Contributor, magazines’ preseason analysis. • Forbes.com – Contributor, SportsMoney blog.Other Media: Interviewed on topics including fantasy baseball, fantasy football as wellas on the challenges faced in changing careers by such media outlets as FOX-TV, TheNew York Post, The New York Daily News, Money magazine and Sirius-XM satelliteradio’s fantasy sports channel.ST. PAUL INSURANCE COMPANY, New York, NY 2000-2004Northeast Regional Actuary• Member of 10-person regional management team to interpret financial results and design, implement, monitor, and revise underwriting strategies.• Grew region’s annual premium from $140 million to $240 million in three years and improved loss ratio 40 points.• Improved New York City real estate program’s loss ratio 25 points and grew annual
premium from $19 million to $37 million in two years.• Demonstrated that New York City taxicab program with $13 million annual premium was losing more than $10 million a year and convinced underwriting and claims managers to terminate program.FIREMAN’S FUND INSURANCE COMPANY, Novato, CA 1995-2000Northeast Regional Actuary, Groups & Associations Actuary• Generated $10 million in annual premium by designing Workers’ Compensation program for small businesses.• Served as company’s first actuary in New York City field office; created region’s annual premium and expense budgets.CIGNA INSURANCE COMPANY, Philadelphia, PA 1987-1995Reinsurance Actuary, Homeowners’ Actuary• Enabled company to recover more than $625,000 in late payments and $25,000 in interest from other insurance companies by creating software to evaluate Workers’ Compensation cases.• Received Superstar Service Recognition Award from company president for developing PC version of a mainframe application, which allowed multiple users to access program simultaneously.Education:Harvard University, B.A., Applied Mathematics and Computer Science (1987)Professional Affiliations:• Fellow of Casualty Actuarial Society (FCAS 1998)• Member of Fantasy Sports Trade Association (FSTA) since 2005• Instructor for Workshop in Business Opportunities (WIBO) since 2005• Member of Business Network International (BNI) since 2007; chapter VP 2009-2011Additional:NEW YORK FLYERS RUNNING CLUB, New York, NY 2008-2009President• Oversaw largest running club in New York City (600+ members).• Founded and have led group’s annual “Bridges & Arches” run in Central Park since 2005; run involves crossing almost all of the park’s ~35 bridges and arches, with frequent breaks for telling stories about the history of Central Park.• Set club’s priorities, led executive board meetings, and coordinated volunteers.• Brought club into compliance with statutes governing New York State nonprofits by leading initiative to amend club’s by-laws.• Renegotiated club’s contract with well-known running coach.• Implemented biannual social events to welcome and integrate new members.