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“ Telecommunications
have proved an unambiguous
threat to totalitarian regimes
everywhere ....
Satellite broadcasting
makes it possible for
information - hungry residents
of many closed societies to
bypass state-controlled
television channels"
Star India Pvt. Ltd.
An Indian media and entertainment
company headquartered in Mumbai,
Maharashtra.
STAR India's portfolio includes 58 channels
in eight languages
The network reaches around 650 million
viewers in India per month
Star India is earlier known as STAR TV
Star India Pvt.
Ltd.
Star India is a joint venture between Hutchison
Whampoa and Li Ka-Shing
Star was originally broadcasting content from
Rupert Murdoch's Fox Broadcasting and thus a
synergy was envisioned.
Star India have Sports channels and
Entertainment channels
Star India Digital Online App – HOTSTAR
Also plans extensions like Radio and FM
Star India history
Star TV was launched in 1991 with
five channels.
 In 1993, Rupert Murdoch bought a 64
percent stake in Star TV for $525 million
 In 1995, Zee TV and Star signed an
agreement to promote each other's content.
 Star was third in Indian market share (3%)
behind Zee TV (12%) and Sony (11%).
 1997, Star Plus became a Hindi-language
entertainment channel
 Star TV launched Star World for English.
 Until 1999, Star had losses of nearly
US$500 million.
 Murdoch revamped Star management, to
target "mass instead of class”.
 Peter Mukerjea was Chief Executive Officer
of STAR India from 1999 to 2007
 In August 2009, STAR Broadcasting
Corporation revealed a restructure to its
Asian broadcast businesses into three
STAR India, STAR China, and Fox
International Channels Asia.
STAR India also manages News
Corporation's interests in seven
ventures including DTH operator Tata
Sky
From 2011 onwards STAR India started
buying regional Indian channels like
Vertical Integration of Star
India
 changes name Star TV to Star India,
this is an indication of starting vertical
ownership and monopoly in the visual
media industry.
 Sports
 cable system Hathway
 DTH operator Tata Sky
 channel distributor Media Pro
Enterprise
Horizontal integration of Star
India
 Star India famous for Horizontal
integration in ownership.
 As Star India integrates with Asianet,
Zee and Maa in India, Murdoch’s have
integration with all channel networks
around the world.
 STAR India
 STAR China
 Fox International Channels Asia
News Crop.
 Movies
 Entertainment
 Sports
 Digital media
 Online streaming (Hotstar)
The complete star family in
India
Star communication
Star communication
Star communication

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Star communication

  • 1.
  • 2. “ Telecommunications have proved an unambiguous threat to totalitarian regimes everywhere .... Satellite broadcasting makes it possible for information - hungry residents of many closed societies to bypass state-controlled television channels"
  • 3.
  • 4.
  • 5. Star India Pvt. Ltd. An Indian media and entertainment company headquartered in Mumbai, Maharashtra. STAR India's portfolio includes 58 channels in eight languages The network reaches around 650 million viewers in India per month Star India is earlier known as STAR TV
  • 6. Star India Pvt. Ltd. Star India is a joint venture between Hutchison Whampoa and Li Ka-Shing Star was originally broadcasting content from Rupert Murdoch's Fox Broadcasting and thus a synergy was envisioned. Star India have Sports channels and Entertainment channels Star India Digital Online App – HOTSTAR Also plans extensions like Radio and FM
  • 7. Star India history Star TV was launched in 1991 with five channels.
  • 8.  In 1993, Rupert Murdoch bought a 64 percent stake in Star TV for $525 million  In 1995, Zee TV and Star signed an agreement to promote each other's content.  Star was third in Indian market share (3%) behind Zee TV (12%) and Sony (11%).  1997, Star Plus became a Hindi-language entertainment channel  Star TV launched Star World for English.
  • 9.  Until 1999, Star had losses of nearly US$500 million.  Murdoch revamped Star management, to target "mass instead of class”.  Peter Mukerjea was Chief Executive Officer of STAR India from 1999 to 2007  In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into three
  • 10. STAR India, STAR China, and Fox International Channels Asia. STAR India also manages News Corporation's interests in seven ventures including DTH operator Tata Sky From 2011 onwards STAR India started buying regional Indian channels like
  • 11. Vertical Integration of Star India  changes name Star TV to Star India, this is an indication of starting vertical ownership and monopoly in the visual media industry.  Sports  cable system Hathway  DTH operator Tata Sky  channel distributor Media Pro Enterprise
  • 12. Horizontal integration of Star India  Star India famous for Horizontal integration in ownership.  As Star India integrates with Asianet, Zee and Maa in India, Murdoch’s have integration with all channel networks around the world.  STAR India  STAR China  Fox International Channels Asia News Crop.
  • 13.  Movies  Entertainment  Sports  Digital media  Online streaming (Hotstar)
  • 14.
  • 15. The complete star family in India