An Indian media and entertainment company headquartered in Mumbai, Maharashtra.
STAR India's portfolio includes 58 channels in eight languages
The network reaches around 650 million viewers in India per month
Star India is earlier known as STAR TV India
LECTURE maintenance management is important 1.pptx
Star communication
1.
2. “ Telecommunications
have proved an unambiguous
threat to totalitarian regimes
everywhere ....
Satellite broadcasting
makes it possible for
information - hungry residents
of many closed societies to
bypass state-controlled
television channels"
3.
4.
5. Star India Pvt. Ltd.
An Indian media and entertainment
company headquartered in Mumbai,
Maharashtra.
STAR India's portfolio includes 58 channels
in eight languages
The network reaches around 650 million
viewers in India per month
Star India is earlier known as STAR TV
6. Star India Pvt.
Ltd.
Star India is a joint venture between Hutchison
Whampoa and Li Ka-Shing
Star was originally broadcasting content from
Rupert Murdoch's Fox Broadcasting and thus a
synergy was envisioned.
Star India have Sports channels and
Entertainment channels
Star India Digital Online App – HOTSTAR
Also plans extensions like Radio and FM
8. In 1993, Rupert Murdoch bought a 64
percent stake in Star TV for $525 million
In 1995, Zee TV and Star signed an
agreement to promote each other's content.
Star was third in Indian market share (3%)
behind Zee TV (12%) and Sony (11%).
1997, Star Plus became a Hindi-language
entertainment channel
Star TV launched Star World for English.
9. Until 1999, Star had losses of nearly
US$500 million.
Murdoch revamped Star management, to
target "mass instead of class”.
Peter Mukerjea was Chief Executive Officer
of STAR India from 1999 to 2007
In August 2009, STAR Broadcasting
Corporation revealed a restructure to its
Asian broadcast businesses into three
10. STAR India, STAR China, and Fox
International Channels Asia.
STAR India also manages News
Corporation's interests in seven
ventures including DTH operator Tata
Sky
From 2011 onwards STAR India started
buying regional Indian channels like
11. Vertical Integration of Star
India
changes name Star TV to Star India,
this is an indication of starting vertical
ownership and monopoly in the visual
media industry.
Sports
cable system Hathway
DTH operator Tata Sky
channel distributor Media Pro
Enterprise
12. Horizontal integration of Star
India
Star India famous for Horizontal
integration in ownership.
As Star India integrates with Asianet,
Zee and Maa in India, Murdoch’s have
integration with all channel networks
around the world.
STAR India
STAR China
Fox International Channels Asia
News Crop.