1. The document outlines the culture at Funnelll, an analytics company. It emphasizes putting customers first through obsession with customers, being data-driven, treating everything as an experiment, valuing transparency, and figuring things out.
2. Key aspects of the culture include prioritizing customer success, making decisions based on data and insights, running many experiments to fail fast and learn, open communication, and creative problem solving.
3. The culture also focuses on caring for customers, the company, teammates, and oneself, while having fun along the way.
4. Doing it the
Funnelll way
1. We obsess about our Customers
2. We are data driven
3. Everything is an Experiment
4. We value transparency
5. We figure things out
11. Our best results come when our
decisions are insight-driven and data-
powered
We
LOVE
data
I mean, we ARE an analytics company after all
12. We are very determined on making as
many mistakes as we can as fast as we
can. That is just good business
- Sherif Ali
13. 9/10 of the things we
try will fail. It is our job
to make the 1 really
count
14. 1. Come up with a hypothesis based on observation and data
2. Define an experiment
3. Come up with a quantifiable way to measure the outcome of
the experiment
4. Prioritize experiments (ICE)
5. Run. Measure. Repeat.
Making it
COUNT
16. Communication is a
prerequisite to transparency
1. You can not not communicate
2. Real-time sometimes, asynchronous most of the time
3. Speaking only helps who’s in the “virtual” room, writing
helps everyone. This includes people who were not part of
the discussion, or future employees who join years from
now
17. 4. If you want an answer, you have to ask a question.
People typically have a lot to say, but they'll volunteer little.
5. Ask if things are clear. Ask what you left out. Ask if
there was anything someone was expecting that you didn't
cover. Address the gaps before they widen with time.
6. Finally, when we communicate, we say it as it is
You can be straightforward
AND nice
19. We are creating cutting edge
technology
We sometimes wander into uncharted territories
1. We are creative in finding new ways to do things
2. Our innovation is customer centric (SFTC)
3. We are experts at getting ourselves unstuck
4. Hack it then iterate it to perfection