Frozen Yoghurt Bar

1. CASE STUDY
YOOMOO
RETAIL DESIGN

2. PROJECT
OVERVIEW
CLIENT
yoomoo
PRODUCT
Frozen Yogurt
LOCATIONS
Bluewater, Canary Wharf, Cardiff,
Leeds, Milton Keynes
BRIEF
Design the retail concept for yoomoo
concessions around the UK.
Sheridan&Co was required to produce
two creative options and design six
outlets for the new brand.

3. THE
OBJECTIVE
Sheridan&Co were tasked with
developing a retail concept that would
realise the yoomoo brand identity in a
number of scale able restaurant sites
around the UK. The new brand, created
by two friends who enjoyed ‘fro-yo’ on
a trip to the US have opened yoomoo
sites at Bluewater, St Davids in Cardiff,
a standalone site in London’s Canary
Wharf, and the brand have other sites
planned to open in the future.
Frozen yoghurt is a new snack food
for the UK so Sheridan&Co’s concept
needed to communicate the brands
values and benefits of yoomoo to the
consumer quickly in order to engage the
consumer and guarantee future sales.
It was essential that the design com-
municated well across various size
footprints.

4. THE
SOLUTION
Sheridan&Co’s design concept is a
vibrant, fun take on a farmyard scene,
with white picket fences and wooden
barn walls and flooring. The colour
palette of white and deep plum, with
highlights of blue and peppermint
green takes influence from yoomoo’s
funky graphics. It has a high visual
impact and gives the brand standout
in crowded shopping malls and airport
retail sites.

5. RENDER TO
REALITY

6. ACCOLADES
The Canary Wharf cafe is the sixth site
to open with Sheridan&Co’s design.
The concept, called ‘Farmyard Chic,’ is
a take on a traditional farmyard scene
with white picket fences, slatted barn
walls, and yoomoo’s funky cow graphics.
I am really excited about launching
the UK’s first self-serve frozen
yogurt bar. It adds more fun and
theatre to the yoomoo experience
and Canary Wharf is the ideal
location to introduce the concept.
AMANDA GESTETNER,
MARKETING DIRECTOR AT YOOMOO

7. RESULTS
Sheridan&Co have been successful in
installing a number of yoomoo sites
around the United Kingdom, the
largest being located at the Bluewater
shopping centre.

9. OUR COMPANY
COMPANY NAME TYPE OF ORGANISATION
Sheridan&Co Privately owned company
WEBSITE TYPE OF ORGANISATION
www.sheridanandco.com Michael Sheridan: CEO & Founder
Julien Sheridan: Sales &
ADDRESS & NUMBERS
Communication Director
Head Office
John Dupuis: President-
+44 (0)1858 468 000
US Market
Market Harborough
Riverside OFFICE LOCATIONS
Market Harborough Sheridan&Co has offices in
Leicestershire London and New York with an
LE16 7PT affiliate office in Shanghai.
UK HQ, logistics and manufacturing
sites are located in Market
London
Harborough.
+44 (0)20 7486 7499
10A Blandford Street NUMBER OF EMPLOYEES
London 80 worldwide
W1U 4AZ
UK
New York
+1 212 625 1666
84 Wooster Street
Suite 703
NY, NY 10012
USA
COMPANY REGISTRATION
NUMBER
1720277