Retail Lab


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Retail Lab by Sheridan&Co is a unique, versatile brand platform providing host to pop up Shops, fashion shows, product launches, press & experiential events. The space is fully adaptable allowing the client to use the space on a dry hire basis or the option to utilise Sheridan&Co’s creative expertise to totally transform the venue quickly. Located just off Marylebone High Street, Insight makes for a stunning event setting or a unique and interesting way to create brand theatre to really engage with consumers.

Retail Lab has a huge range of resources available to offer its clients that other spaces are unable to do. This includes designing and building personalised furniture, providing transportation for products along with a professional in house event team that can make any event one that will be remembered.

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Retail Lab

  1. 1. Retail Lab10a Blandford Street.Pop Up / Event Venue.
  2. 2. ASheridan&CoRetail Design & PRODUCTION
  3. 3. Sheridan&CoRetail Design From top left: Sisley, Harvey Nichols, London; D&G, Selfridges, London; Assorted Skincare, Selfridges, London; World of Whiskies, Terminal 4, London Heathrow Airport; Lola’s Cupcakes, Selfridges food hall, London; Absolut Rock, Travel Retail, London, Paris, Moscow; Mappin & Webb, Regent Street, London; Organic Pharmacy, Rodeo Drive, Hollywood; Clarins, Selfridges, London; Laura Mercier, Selfridges, London.
  4. 4. Sheridan&CoRetail Design
  5. 5. Collective Minds’ dedicated and highly experienced team provide all aspects of pre, on-site and post event management – from design, conceptand theme ideas to food and drink styling – offering clients a customised service and working closely with them in order to coordinate every aspectof the event.
  6. 6. surprise delightgenerosity
  7. 7. Insight by S&Co can be used in a variety of ways: as a test site for full prototype store design; as a temporary pop up shop to drive sales: to trial new point of purchase display or to host experiential events. The venue can create a platform for brands to try out conceptual offers to customers in an environment that can be tested, examined and modified for the impact on sales, customer demographics and other variables. Located just of Marylebone High Street, Insight gives brands and retailers a flexible platform to experiment in a retail environment with how they present themselves to their customers. Brands and retailers are able to use the 70sqm store for a length of time which suits them - anything from a day upwards.Introduction
  8. 8. Brand/Product Launch
  9. 9. Buyer/Press event
  10. 10. Luxury Icelandic winter-wear brand, 66° North, created a pop up sale shop using Insight. Forthree days only, the shop was opened to the public to showcase their clothing and items weresold on site at a reduced price. “The pop up sale was a huge success - the idea behind the shop was to showcase our brandto the UK, we had not expected to sell so many items of clothing whilst we were there. Thankyou to the team at Sheridan&Co for making us feel so welcome in London” Daniel Niddam, Marketing Manager, 66° North
  11. 11. Product launch
  12. 12. Create a pop up shop to encourage a new, younger demographic to discover the new Daily Energizer range and become ambassadors for Clarins beforethe products general release later this year.RangeTarget market is 18-30 years with emphasis on 25 plus age group. Five products: Cleansing gel, freshening toner, 3 x textures of day cream. Premiumbrand but with an extremely affordable price entry point.ConceptOpen a Clarins Daily Energisers pop-up shop for 2 weeks in February. First 2 days for press only and then open to the public.The range will be retailed in the pop-up shop for just 10 days. It won’t be available in the UK again until the 28 April in Boots and July nationwide. Incentiveto visit and purchase - a limited edition must have accessory.ObjectiveTo present this new range in a setting that feels relaxed and informal and looks fresh, cool and contemporary. A setting that will capture the imagination ofthe press and makes Clarins relevant and appealing to a younger consumer. Not Clarins for my mother but Clarins for me.To create a group of new and younger Clarins brand Ambassadors in advance of the national launch.FormatBrowsing and chilling areas, consultation and testing, 30 minute Energiser Facials.CateringA fully staffed and operational juice bar for press and public. Catered food for press days. - brief
  13. 13. Promotion - Online
  14. 14. Promotion - Press
  15. 15. Render to Reality
  16. 16. Event images
  17. 17. • Pop up format gave Clarins a platform to engage younger consumers and launch new range to consumer media• 80% of customers visiting the store were new to Clarins, which was a key aim.• Sell-through was above Clarins expectations.• All 160 facials booked out in just 36 hours• The store exceeded targets for footfall with an average 10 walk-in consumers an hour• High level of sampling resulting in subsequent sales• Hundreds of brand ambassadors created to spread the word before all-store launch in May• Positive impact on consumer media with 33 stories online during the time the store was open and an amazing 59 tweets• Monthly magazine coverage will appear in May when range launches in-storeSummary
  18. 18. ” ...wanted to thank all of your team for making it look so fantastic. According toMediacom, the two brands that were most talked about during London Fashion Weekwere Burberry for airing their show live on a giant screen in Piccadilly circus and Clarinsfor our Pop Up Shop. So from a PR point of view, I would say we absolutely met ourobjectives and Im well aware, we have you to thank for that!” Soshana Gillis, Public Relations Manager, Clarins (UK) Ltd.Feedback
  19. 19. Company Name Company Registration NumberSheridan&Co 1720277Address WebsiteHead Office www.sheridanandco.comRiversideMarket Harborough Type of OrganisationLeicestershire Privately owned companyLE16 7PTUK Names of the Executive Directors / PartnersLondon Michael Sheridan – CEO & Founder10A Blandford Street Julien Sheridan - Communications DirectorLondon Ingrid Tranter - Financial DirectorW1U 4AZ Elliot Brogan - Operations DirectorUK John Dupuis - President - US OfficeNew York84 Wooster Street Number and locations of officesSuite 703 Sheridan&Co has offices in MarketNY, 10012 Harborough, London & New York including anUSA affiliate office in Hong Kong. Manufacturing sites are located in Market Harborough, Shanghai, Guang Chao andTelephone Numbers Hong KongHead Office: +44 (0)1858 468000London: +44 (0)20 7486 7499New York: +001 212 625 1666 Number of Employees 80 worldwideCompany Information
  20. 20. Full Company Name: Email:Collective Minds London Ltd fascinate@collective-minds.comOffice Address: Registration Number:10a Blandford Street 06689055LondonW1U 4AZ VAT Number: 946 9184 74Invoice Address:PO Box 8283 Bank Details:Kibworth NatwestLeicestershire Leicester City BranchLE8 0WU Leicester. LE1 3NTRegistered Address: Sort Code: 60-60-06Granville Hall Account No: 46283641Granville RoadLeicesterLE1 7RUTelephone Number:London Office: 0207 856 2092Head Office: 0845 210 3344Accounts: 01858 874 4981accounts@collective-minds.comFax:0845 370 4666Company Information