3. 1.Introduction:
“Augmented reality (AR) is an interactive experience
of a real-world environment where the objects that
reside in the real-world are enhanced by computer-
generated perceptual information.
4. 2.Types:
Marker based AR
Marker-less based
AR
Projection based AR
Super-imposition
based AR
8. Business:
Personalize shopping
experiences
Entertain and amaze
customers
Engage and retain customers
Be ahead of the competition
Customers:
Find and try products
remotely
Making more informed
purchasing decisions
Explore brand ways to shop
Combine buying with
entertainment
9.
10. Produce enhancement to reduce
man power.
Provide new innovations and
opportunities.
Easy access to libraries of
information.
11. o Privacy concerns.
o Lots of low quality games on the market.
o High quality AR games can be expensive.
o Controls can be difficult.
o Consumes mobile battery power.
o Requires mobile data.
o May cause distracted driving or walking.