2. Novaturient:
The desire to alter your life...a desire to
make it greater...to push you where you have
never gone before...
3. retailer and ambition
Fabletics is a women’s athletic brand that lives by the mantra, “Live Your Passion”. They
create clothes that inspire women to stay active and to live a healthy lifestyle. The brand
was created with a goal to create high quality athletic wear for a fair price that would be
available for women of all shapes, sizes, ages, and attitudes.
Fabletics started its journey in October of 2013. While primary being an online retailer,
Fabletics does have 22 brick and mortar stores in the United States. They conduct a market
research study every year to see what new demands the customer calls for. There are
currently 245k VIP members and 91% of these members end up recommending this brand
to their friends and family.
Novaturient is a new line for Fabletics that goes beyond what they have achieved so
far. This line introduces the usage of smart textiles and shows they fit the lifestyle of a
women on the go as well as a woman who wants to be in touch with the technological
side of fashion. These smart fabrics include body mapping geo-knits and Seismic powered
clothing. This line is all about nature, travel, and embracing your inner wanderlust
adventurer. Novaturient will launch with the new collaboration with celebrity trainer Massy
Arias and her Work Out Like a Warrior initiative. This will give Novaturient the front and
center attention it needs to get the recognition it deserves.
4. customer profile
Name: Adira Thomas
Age: 25
Social Class: Middle to Upper Class
Income: 70-80K per year
Job: Athletic Trainer for college athletes
Hometown: Asheville, North Carolina
VALS Profile: Experiencer and Believer
Adira lives a life where she is constantly on the go and needs her outfits to be
multifunctional. She wants to feel comfortable in everything she wears so she
can maintain a healthy life. She does two workouts each day. Adira goes for
a morning run on a running trail near her house and then heads to the gym
after she is down with work. During her weekends, she often goes on hikes or
participates in marathons. Adira wants to enhance the quality of her own life as
well as inspire others to also live a healthy lifestyle.
6. Wedged Sneaker
Milan
One Piece Performance
Jumpsuit
All Access NYC
The Biker Short
Oysho
Wrapped Tanklette
@junglejohanna
Body Mapping Geo-Knits
Athleta
Trend board
10. novaturient fabrics
Polyester Athletic Mesh
-100% Polyester
-Very Lightweight
-1-way stretch
Graphene
-Made out of the thinnest
form of graphite
-Sheer and lightweight
-Absorbs body heat but
dissipates humidity from
your body
Stretch Woven
-Polyester/Lycra blend
-Matte Finish
-Anti crease, dirt, and odour
resistant
-4-way stretch
Cupro
-Vegan Fabric
-Chalky Finish
-Soft to the touch
-Dirt and odour control
-4-way stretch
Ath-Luxe Satin
-Polyester/Acetate blend
-Has a lustrous sheen
-The summer velour
-Built in stretch
12. product assortment
Speed Set Shorts
$39.99
Cropped Rash Tee
$39.99
Wrapped Tanklette
$29.95
Wedged Sneaker
$89.99
Slounge One Piece Jumpsuit
$64.95
Cut Away Mesh Leggins
$49.99
*Prices based on products from Fabletics site
