In this project, I decided to explore new and upcoming trends in technology for activewear.

1. ACTIVE
AUTOMATION
F/W 20/21 Women’s Active Wear Trend Report
Shayna Salzman
Professor Andrew Fionda

2. CONTENTS
I.
OVERVIEW
II.
III.
IV.
CUSTOMER PROFILE
KEY TRENDS
1. Second Skin
2. Keep Me Visible
3. Almost Nothing to HIde
SOURCES

3. OVERVIEW
Active Automation isn’t just athletic wear
but rather it is active wear with a new purpose.
This purpose is the introduction of smart fabrics.
Brands and consumers are constantly getting
more conscious of what the sell or buy and are
trying to control their impact on the environment.
This is where smart fabric comes into play. Being
more focused on genderless silhouettes, smart
textiles can help improve our movements and
performance in life. Examples of the uses of
these materials would be materials that respond
to muscle motion or regulate the temperature
of our body. Climate change is changing the
way designers think and is driving innovation in
protective and practically textiles. Smart fabrics
enhance overall functionality of apparel in many
ways. It can communicate, transform, and grow for
our bodies. These enhanced textiles are outlandish
and functional take on what clothes can truly be.

4. THE WOMEN EMBRACING THE DIGITAL
-Ages range from 20-35
-Middle to high income
-A women who is constantly on the go
-Her outfits need to be multifunctional and
have multipuroses
-Wants to feel comfortable in everything she
wears
-Goes to the gym right after work
-Leads an INDEPENDENTlifestyle
-Doesn’t stay in one place too long since she
loves to travel
-Wants to maintain an ECO-FRIENDLY and
HEALTHY lifestyle
-Depending on her location, will go on
constant hikes in the mountains or long runs
on the beach
-INSPIRES others to stay active
-Participates in marathons during her
weekends
-Wants to ENHANCE her life as well as others

5. SECOND SKIN
-Metallic finishes
-Uses compression styles to express statement
outerwear
-Layering mirror shine fabrics with duller pieces
-Seismic Powered clothing
-Soft exoskeletons with motion responsive materials
-Body mapping Geo-Knits allowing for full flexibility
and a control of air flow to the body

6. SECOND SKIN
UNRAVEL
UNRAVEL KIKO KOSTADINOV

7. COLOR BOARD
EXOSKELETON
OXYGENATED
CONSTANT FLUX
AERODYNAMIC
POLYMETIRIC PINK
SCULPTED
STRETCH PROOF

8. FLATS/SMART FABRICS
BODY MAPPING
GEO-KNITS
SEISMIC POWERED
CLOTH

9. KEEP ME VISIBLE
-Futuristic visible seams and bound detailing
-Retro styled reflective with bold blocks of color
-High visual active attributes
-Embracing the exaggerated
-Also, can add in glossy finishes to outerwear pieces
-Mirrored reflections and metallic sheens

10. KEEP ME VISIBLE
MARINESERRE
OFFWHITE
SAKSPOTTS

11. GREEN GODDESS
SAFTEY HAZARD
RADIATION ROSE
MIRROR IMAGE
LIGHT ECHO
LASER PRINT
CARBON FOOTPRINT
COLOR BOARD

12. FLATS/SMART FABRICS
SILVER
METALLICS
HOLOGRAPHIC
KNIT
SAFTEY GUARDED
REFLECTIVEES

13. -Technical translucents
-Active stretch and semi-opaque finishes
-Used for protection for accessories
-Climate adaptability
-Self heating base layer
-Usage of fabrics like Dyneema and Graphene
ALMOST NOTHING TO HIDE

14. ALMOST NOTHING TO HIDE
Y PROJECT
TORY SPORT
ALYX

15. NUETRAL SPACES
DUSTED
ENERGIZER
PERIL PREVENTION
PEARLESCENT SKIN
TOXINS
MUSTY MINERALS
COLOR BOARD

16. FLATS/SMART FABRICS
SELF HEATING
BASE LAYERS DYNEEMAGRAPHENE

17. https://www.wired.co.uk/article/mit-media-lab-biologic-living-sportswear
https://shop.lululemon.com/
https://www.fabletics.com/outfits
https://athleta.gap.com/
https://www.wgsn.com/content/personalized/reports?content_types=14&mar-
kets=57&seasons=2431
https://www.fabletics.com/about#our-story
SOURCES

18. THANK YOU!