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JOLYN Micro Movies
1. jolyn
#MadeByAthletes
Shayna Salzman // FASM 311 // Professor Oscar Betancur
-This is an interactive process book-
To view this presentation online, go to this link:
https://indd.adobe.com/view/fb1e6565-0817-4ada-9166-359ce5091810
2. CONTENTS 01 mission
02 brand insight
03 product Assortment
04 calendar
05 mood board
06 story boards
07 about the team
08 photoshoot
09 marketing strategy
10 final gifs
11 #madebyathletes
12 #Wornbyathletes
13 #enjoyedbyahtletes
14 final mp4
3. This series of Micro Movie for Jolyn shows how people can
take their passions and transform it into something new.
These athletes at Jolyn created a swimwear brand based
on their love for swimming and wanted to share that love
with the rest of the world.
“Have fun. Make rad stuff. Play as a team.
Dare to be different. Embrace sport.”
-JOLYN HQ
4. BRAND INSIGHT
Jolyn is a swimwear brand that is all about embracing
sport and is made for the women who inspire us.
Born in Southern California, a group of athletes came
together to create swim attire that is colorful, fun and
comfortable. While all of the products are made in the
USA, all fabrics are sourced from Italy. Jolyn wants the
best products to be made that can be represented by
athletes all around the world.
You can be a serious athlete and still have fun!
14. MARKETING STRATEGY
2 HOURS AGO
shayna_salzman22 Just ordered a pair! Can’t
wait to get them!
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jolynclothing Introducing our new Hewson
Run Shorts! Time to hit the beach and put
them to good use. #madebyathletes #jolyn-
south
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