This is a case study on what could be our business.

1. What Is OUR Business?
Strategic Advantage Profile(SAP) and Environmental
Threat Opportunity Profile(ETOP) of the case study
Presented By:-
Saurabh Kumar Sharma(IMB2018002)
Gokul Krishnan B(IMB2018012)
Balaji Srivastava(IMB2018014)
Shashwat Shankar(IMB2018017)

2. Summary
.
● Bill Callahan in 1960 started a
supermarket
○ No chain could have more than
handful stores
○ Each store should have something
distinguished
○ The key people in each store—the
manager and the department
managers
● Nine months after the first store
opened, Callahan opened the
second.

3. Contd...
● Then, instead of opening more
supermarkets, he decided to start a new
chain—a chain of garden centers.
● Thirty years after he had started with his
first store, Bill incorporated as Callahan
Associates, with four chains, a total of forty
stores, and in excess of $150 million in
sales.
● Each of the chains had its own general
manager who had started out as a clerk
and worked his or her way up through
store management.

4. The Problem
● Almost exactly thirty years after he opened his first store He picked
○ : a chain of “outdoor-wear stores”—blue jeans, boots, Western shirts,
and so on;
○ and a chain of simple restaurants featuring steak, roast beef, chicken,
and so on. However, he knew that he should tackle only one of these at
a time.When he brought up the new expansion plans, Callahan
unexpectedly ran into serious opposition.
● Everyone agreed that it was time to get a new venture going. Everyone
agreed that they had to concentrate on one venture. Indeed, everyone
seemed to agree that the two areas Callahan had picked offered excellent
opportunities. But half the group was bitterly opposed to going into anything
that had to do with “fashion” (the outdoor-wear business), and the other half
was as bitterly opposed to going into a “personal service” business
(restaurants).

5. Assumption
● The prices for there
supermarkets and chains are at
discounted prices.
● Based upon their current
revenue and revenue sharing
schemes, they are financially in a
strong position in a current
economy.
● The timeline of the study suggest
that technology has limited
effect.

6. Solution
SAP:Callahan Associates
SAP make aware of the strategic
advantages or strengths of the firm to be
able to choose the best opportunity for the
firm. On the other hand it helps regularly
to analyse their strategic disadvantages or
weaknesses in order to face environmental
threats effectively

7. SAP
FACTORS STRATEGIC (SUB
FACTORS)
STRENGTH WEAKNESS NEUTRAL
MARKETING PRICE
PRODUCT
PLACE
PROMOTION
✔
✔
✔
✔
FINANCE FINANCIALLY
STRONG
✔
HR HEALTHY/COMP
ETENT/HIGH
EMPLOYEE
MORALE
✔
PRODUCTION WELL
ORGANISED/
RESOURCEFUL/
HIGH CAPACITY/
STRONG R&D
✔
SYSTEM EFFICIENT/
LATEST
✔
Strategic Advantage Profile

8. Environmental Threat
Opportunity
Profile(ETOP):Callahan
Associates
It is a technique to structure the environment for business analysis.It was developed by gluek.
The preparation of ETOP involves dividing the environment into different sectors ad analyzing the
impact of each sector on the organization.
How to prepare an ETOP? Dividing the environment into different sectors such as economical,
market, social, international, legal, technological, political, ecological, etc. Analyzing the impact of
each sector on the organization

9. ENVIRONMENTAL SECTORS NATURE OF IMPACT IMPACT OF EACH SECTOR
ECONOMIC
⬆ The economic situation has a huge impact on the buying
power and the businesses suffer in the same way
MARKET
⬆ With the economic situation, as well as the different other
factors like international and regulatory factors the market
acts in that information
INTERNATIONAL
⬆ A high percentage of international investments from
organisations in situated outside of US, effect the market
share
POLITICAL
⬌ Since the product sold in the supermarkets are generic, the
political situation overall doesn't effect, but any turmoil, can
effect the market, in turn affecting the organisation
REGULATORY
⬆ The regulatory change effects the market and the
organisation to a great level
SOCIAL ⬇ Not much impact
SUPPLIER
⬆ The main supply chain management has been the part of
profit making for any organisation in retail, suppliers being a
big part of it. Hence the suppliers hold a greater threat
TECHNOLOGICAL
⬆ With the advent of E-Commerce markets, the traditional
brick and mortar markets are losing its sheen, hence even
the major market chains are also working hard to change,
and the ones which are resilient to those changes, suffer

10. Conclusion
From the assessment done for
Callahan Associates, it can be seen
that the major focus for them had
been, customer focus, customer well
being and they presented themselves
as the ones who provide services, and
not mere product suppliers for there
customer, hence they should focus on
the business that is more customer
oriented.

11. THANK YOU