Enliteus is a cloud-based ecosystem of consumers & manufacturers to eliminate problem of counterfeiting using AI & computer vision,Chatbot with patented Technology.

1. Now every consumer product can Talk
(Enlighten Us)

2. Enliteus is a cloud-based ecosystem
of consumers & manufacturers
to eliminate problem of counterfeiting
using AI & computer vision
with patented Technology
What is Enliteus?

3. Who We are?
Mozaffar
M.Tech (Computer Science)-IIT
Kharagpur (Gold Medalist)
and B.Tech (Computer Science)
Experience:
11 years of work experience in D.E
Shaw and Amazon
Startup Experience:
Co-founder : TriggerInn (2016)
Kuldeep
MBA (IIM-Ahmedabad) and B.Tech
(Electrical Engg, IIT- (BHU))
Experience:
10+ years of Product management
and Machine learning experience in
Samsung, naukri.com etc
Startup Experience:
Cofounder: DeliMedi (2016)-Hyper
local Marketplace for medicines
delivery
Sharique
MBA (IIM-Indore) and B.Tech
(Mechanical Engg)
Experience:
10 years of Software Engineering
and Corporate Banking experience
Startup Experience:
Co-founder : TriggerInn (2016)- An
online flight aggregator

4. Counterfeiting is huge problem for consumers & manufacturers….
-Economics times

5. … because consumers cannot not distinguish between fake &
original products…
Footwear
Electronics
Cosmetics
Apparels Optical
Supplements
Perfumes

6. … and current solutions are unreliable …
Hologram DyesSecurity Ink Taggants*
• Current solution to check authenticity can be adulterated/duplicated at a very low
cost
• Requires specific environment like Neon/UV light or Specific Device to check
• Extremely difficult for customers to distinguish between Fake & Original
*These microscopic particles contain multiple color layers, which translate to a numeric code

7. Manufacturers / genuine suppliers don’t have data about
counterfeiting …
Manufacturers have established counterfeiting department to
tackle fake products, but problem persists because:
• Lack of information about the share of fake products being sold
• Lack of real-time details (City, shops, channel, retailers, ) of fake
products being sold

8. Every product can Talk Now
Our Solution (Consumer side )
CLICK-PHOTO
(Smartphone)
SHARE-PHOTO
(WhatsApp or App)
CONFIRM
(Fake or Real)
• Sticker/Impression can
not be duplicated
• Sticker has unique &
random physical pattern
Mark
FAKE if no
match
RATE
product if
match
Our AI Engine
matches the pattern
Bot sends
confirmation message

9. Our Solution (Manufacturer side)
Consumer insights,
Promotional &
Marketing
opportunities
Geographical
details (retailers,
state, city, localities)
for fake products
Data on Real time
details for fake
products in market
Dashboard

10. Target Market Size
Source : MarketsandMarkets report & Business Wire (Berkshire Hathaway Company)
Global Anti-counterfeit solution market size-
RFID, Barcode, Hologram, Taggants
$215.7 Bn
(2027)
$199.6 Bn
(2024)
Total counterfeiting globally
$105.9 Bn
(2018)
$1.82 Tn
(2020)
$1.2 Tn
(2017)
Above data is as per conservative estimates

11. Indian Market Size of counterfeit products
10
20
30
40
50
60
70
Nutraceuticals
Fertilizers &
Pesticides
FMCG
Auto
Apparel &
Footwear
Pharmaceuticals
Liquor
60-70%
60-70%
35%
30%
25-30%
35%
25-30%
%age of Counterfeits products
in various industries
CII Study: Counterfeiting Losses in
7 Industry sectors :Auto components,
Alcohol, Computer hardware, FMCG
(personal goods),FMCG (packaged goods),
Mobile phones and Tobacco.
Counterfeiting (India) Growth Rate:
44% per annum
$ 16.13 Bn
(2012)
Source :https://www.gs1india.org/media/cii-report-on-combating-counterfeits-through-technologies-global-standards.pdf

12. Revenue Model
Revenue from dashboard of
counterfeit products to manufacturers
Revenue from stickers/impression
Revenue from
cross marketing of products
Revenue from
Consumer analytics

13. Market Validation (current status)
4
Paying
manufacturing
companies
110K
stickers per
month on
products

14. Target for next 2 years
10Million
stickers per
month on
products
1million
consumers
on platform
50
Subscribers
to our
dashboard
100
Paying
manufacturing
companies

15. Competitive Advantage
*ISR- International Search Report (Patent)
Detail in Annexure I
High Network Effect
First mover advantage.
Companies prefer
platform with highest
user base and customer
trust
High Client Stickiness
Once on boarded Client
do not switch. Competitors will
have to offer 3x better product
at half price to switch clients
Patent Protection
PCT Application filed.
*ISR report received
Artificial Intelligence
Accuracy
Better results with more
production data
Competitors
Will always be 1 step behind.
New product version
releases scheduled
Ease of Use
One has to just click and
share products photo

16. Progress Timeline…...
Product Market Fit : 4 manufacturing clients from diverse Industries namely: Protein
Supplements, Organic Food, and Beverages.
Advance Payment: Clients are making advance payments & are eager for long
term (>1 year) contract.
Unit Economics: Profitable at Unit level with a margin of 2x to 6x & scope of
increasing the margin up to over 15x with operational optimization.
Nov,19
MVP ready. Pilot
Testing with client
Dec,19
4 paying clients
On boarded &Search
Report (patent)
Received
Aug,19
PCT (International
Patent application
Filed)
Jan,19
Market Validation
& Product Market Fit
successful

17. Annexure I: International Search report(Patent)

18. Thanks
Sharique Ali
sharique@enliteus.com
+91-85274 46222
Kuldeep Patel
kuldeep@enliteus.com
+91-7838618959