LOYALTY TYPES AND INFORMATION

1. CUSTOMER LOYALTY
Customer Loyalty Customer loyalty
entails attracting the right customer,
getting them to buy, buy often, buy in
greater quantities and spread niceties
about the brand (or) product (or) service
through word-of–mouth. Customer
loyalty may be built by constantly being
in touch with customers by way of e-
mails, telephone, web-interface, wishing
cards, etc.

3. Suspect – Any person who reads/hears/views ads, books,
brochures or other
promotional material or encounters some other type of
publicity is a Suspect.
Prospect – Someone who pays attention to a firm’s
promotional aspects.
Customer – Those who buy the firm’s product / service.
Client – A customer who buys a product / service from the firm
for a second time.29
Advocate – A satisfied customer who gives unpaid publicity or
advertising for the
product / service of a business operative by spreading good
opinion

5. 5 benefits of customer loyalty for a business
Drive repeat business. Though it may go without saying, loyal customers are the most
likely to keep coming back to purchase from your business. ...
Increase revenue. ...
Create brand ambassadors. ...
Defend against the competition. ...
Gain valuable feedback.