Talent Marketing

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Talent Marketing

  1. 1. Talent MarketingHow to ensure synergy between marketing and talent management
  2. 2. Yay, I’m doing Talent Marketing?
  3. 3. now what?
  4. 4. let’s sit around and talk about it uselessly for hours?
  5. 5. Before we start the Talent Marketing Process… do we have the right data?
  6. 6. MessageChannelGoal GTCM: Talent Marketing Process target Let’s check GTCM for the data we need
  7. 7. MessageChannelGoal GTCM: Talent Marketing Process target Follow up on Talent Planning - what are the overall TMP/TLP goals per function , their JDs and people required for these functions. How many of the TMP/TLP goals can come from Talent Pools of EP Returnees, EwA etc. ! What are the diversity ratios of my LC in gender, age, year of study, faculty, university etc. ! Where does my value proposition make sense? (which demographics respond well to TMP/TLP) What channels have I previously used and were they successful? What are the key messages that will engage these people. ! What are the key messages that link to the value propositions of the Team Member Program?
  8. 8. Fill in the Talent Marketing Report. check the wiki for tools.
  9. 9. okay now I have data…
  10. 10. MessageChannelGoal GTCM: Talent Marketing Process target Develop your process Based on Talent Planning work with Marketing to ensure you are tracking them on the conversion and channel KPIs Decide on the key markets you will tap through looking at historical data and goals. Decide on key channels based on historical data. Align with National TMP-TLP products and innovate to ensure messaging aligns with the key markets
  11. 11. for example:
  12. 12. Goal For example LC ABC decides they need: x 3 x 9 and so on… ! These Job Descriptions should contain the profile needed in order to support Marketing through defining the target.
  13. 13. For example LC ABC decides they need to put only teaching students within oGIP as they are planning to expand and grow in oGIP Teaching Sub-product The target should be based on goal specific requirements and the historical data collected. target In LC ABC, we can also see that 31% of the previous applications for TMP come from the Business Faculty (38%). Therefore LC ABC decides to focus on the target marketing of business in order to attract more applications. Based on historical data and the profile defined within the JD, Marketing decides to focus on specific markets for specific JDs. Eg. recruiting CIM members from IT department.
  14. 14. Channel EG. In LC ABC, based on historical data we can see that the most successful channels for attracting applications are Facebook and Website. Decide on key channels based on historical data.
  15. 15. Message Align with National TMP-TLP products and innovate to ensure messaging aligns with the key targets of your market. National TMP and TLP product packaging coming soon!
  16. 16. tips and tricks
  17. 17. MessageChannelGoal GTCM: Talent Marketing Process target who’s managing this process? Talent Management Marketing However, Talent Management should keep a close watch on Marketing during the Channel and Messaging process to ensure that the result is being achieved.
  18. 18. let’s do it!

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