Recommended
More Related Content
Similar to Your Brand + Apteo
Similar to Your Brand + Apteo (20)
Recently uploaded
Recently uploaded (20)
Your Brand + Apteo
- 1. Your Brand <> Apteo Strategy Session support@apteo.co www.apteo.co
- 2. Review key findings, discuss marketing strategies, discuss options for implementation AGENDA Agenda Review key metrics Review paid social strategies Other potential optimizations Review email and SMS marketing strategy Implementation options and free trial On-site optimizations
- 4. Main KPIs (past 12 months) show a healthy business KEY TAKEAWAYS $129.07 Average Order Value 2.1 Average Items Per Order Healthy 52% Orders With Multiple Items Healthy $297.24 Average Customer Lifetime Value 2.5 months Average Time Between Purchases 1.3 Average Orders Per Customer
- 5. Retention is strong and repeat customers are very valuable KEY TAKEAWAYS 19% Repeat Customers Repeat Customers One-Time Customers One-Time Customers Repeat Customers $123 $1,243 Customer Lifetime Value Healthy 1 19% 3 2 5 4 33% 39% 41% 49% Order Number Probability Of Making Another Order
- 6. Disproportionate sales come from males in SoCal, and New York City KEY TAKEAWAYS 79% Male Customers Female Customers Male Customers Los Angeles 6.4% City Sales From Key Cities *Excludes customers where gender could not be determined 81% Sales From Male Customers Female Customers Male Customers *Excludes customers where gender could not be determined Brooklyn 3.5% San Francisco 2.9% New York 2.4% San Diego 1.9%
- 8. Recommend new products and convert one-time purchasers into repeat buyers EMAIL AND SMS MARKETING Email + SMS Convert one-time purchasers into repeat customers with a discount ladder or BOGO offer 1 1-2 weekly emails to push specific cross-sell recommendations 2 Weekly or bi-weekly email to all customers with customized, dynamic product images (Klaviyo) 3 We think you’ll love… Monthly flow to send your big spenders personalized recommendations (email + SMS) 4
- 10. Recommendation: Experiment with adding discounts for multiple items ON-SITE CHANGES Customers tend to buy the big bear walkshort repeatedly, try upselling by providing a discount Buy More, Save More Buy 2 $70 each Buy 3 $65 each Buy 4 $50 each
- 12. Upsell anyone who bought shorts and run acquisition on lookalike audiences PAID SOCIAL STRATEGIES Lookalike Buyers Objective: Intelligently acquire new customers Strategy: Test for 1-2 months with a limited budget Description: Find new customers who look like your biggest spenders and offer them a discount to incentivize them to make their first purchase Dynamic Product Recommendations Objective: Grow repeat sales with A.I. recommendations Strategy: Test 1-3 products for 2 months and a limited budget Description: Sync Apteo’s product recommendation segments to Facebook and target customers with products they’re likely to buy. Optional: set up lookalike audiences
- 13. Create a small budget to win-back your at-risk customers PAID SOCIAL STRATEGIES Win-back campaign Objective: Intelligently acquire new customers Strategy: Test for 1-2 months with a limited budget Description: Target your at-risk customers with a carousel of best-selling products in their FB and IG feeds
- 15. Recommendation: Implement bundles on the product and checkout pages based on your highest-value bundles ON-SITE CHANGES Bundle Key Products Sherrie Leggings appears to sell with all products. Consider adding it as a bundle on all product pages and at checkout. + Cathy Jacket + Cathy Trousers: this is the most profitable bundle and if they aren’t already being upsold together we should make sure they are with a bundling app
- 17. A few other ideas that may be helpful OTHER SUGGESTIONS Some other ideas Lookalike audiences based on your biggest spenders for Google search ads 1
- 18. IMPLEMENTATION OPTIONS AND FREE TRIAL
- 19. Getting started IMPLEMENTATION OPTIONS AND FREE TRIAL 1. Subscription Option ● Apteo will implement: ○ All email, SMS, and paid campaigns ○ A/B testing ○ Creation of one new email template if desired ○ Apteo will provide weekly reporting for the first month, then monthly afterwards ● Support: Direct Slack integration, email, text messages, and phone calls ● Subscription: 1 year subscription with a 20% total discount 2. Managed free trial ● Implementation: ○ Apteo will implement all campaigns and provide reporting and testing ● Support: Website chat and email ● Cost: Fixed amount depending on campaigns ● Duration: 30-days 3. Self-service free trial ● Implementation: ○ Getting Started Guide ● Support: Website chat and email ● Duration: 14 days
- 20. Expected timelines IMPLEMENTATION OPTIONS AND FREE TRIAL Day 0 Project start Create project plan and timeline Day 7 Deliver drafts of paid social accounts Finalize campaigns for FB/IG based on Apteo’s data Day 14 Deliver drafts of email/SMS campaigns Finalize campaigns for key segments Day 15 Activate campaigns Weekly reporting, A/B testing, and monitoring for the first 4 weeks Day 35 Hand-off / evaluation Recommendations, guides, and schedule monthly check-ins
- 21. We can provide project trackers, regardless of which option you decide IMPLEMENTATION OPTIONS AND FREE TRIAL