Mkt08

What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Build a Better Mousetrap ,[object Object],[object Object],[object Object]

Product Layers Brand Name Quality Level Packaging Design Features Delivery & Credit Installation Warranty After- Sale Service Core Benefit or Service Actual Product Core Product Augmented Product

Product Classifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Group Activity ,[object Object],[object Object],[object Object],[object Object]

Business-to-Business Produc ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Marketable Entities Profit (businesses) & nonprofit (schools & churches) Public health, environmental, family planning, etc. Politicians, entertainers, sports figures, doctors & lawyers Organizations Persons Places Business sites & tourism Ideas

“ New and Improved” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Causes of New Product Failures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Continuous Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Dynamically Continuous Innovation ,[object Object],[object Object],[object Object]

Discontinuous Innovation ,[object Object],[object Object],[object Object],[object Object]

Innovation Individual Activity ,[object Object],[object Object],[object Object]

New Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Development Phases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Development Phases ,[object Object],[object Object],[object Object],[object Object],[object Object]

Adoption & Diffusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Adoption Stages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Categories of Product Adopters

Innovation & Adoption Observability Relative Advantage Compatibility Complexity Trialabilty Factors Affecting Consumer Adoption

B2B Product Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Improving New Product Success ,[object Object],[object Object],[object Object]

New Product Class Discussion ,[object Object],[object Object],[object Object],[object Object]

Key Concepts Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mkt08

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Editor's Notes