We're on a mission to give every donor a great online experience.
Parachute Digital supports non-profit organisations to acquire and retain supporters through digital channels.
5. Our results:
25,000+ new supporters
955 new regular givers
29% lower $CPA than F2F
92% first gift completion (only 3% cancellation)
Doubled donor retention
1.74 ROI in Year 1
6. A new donor acquisition channel
Donโt get left behind. Dive into digital today.
Email
communications
Direct MailSMS
Community engagement
Email nurture
journey
Online
conversion
Telephone
conversation
Mop up with
Email cash appeal
Appeal?
Digital leads
How to acquire & retain new donors:
15% lower
$CPA than
F2F
300% higher
first gift
completion
Better donor
retention at
6 months
Break even
Year 1
7.
8. โBy following Parachute Digitalโs
guidance we have gained
hundreds of new regular giving
donors in the last six months.
Their insistence on integrating digital
communications with our traditional
fundraising channels has delivered
excellent results for The Wilderness Society.
For us, online fundraising is producing
higher quality donors at a lower cost.
We couldnโt be more delighted.โ
Cath Hoban, Director of Marketing & Fundraising at
The Wilderness Society Inc.
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Our Promise
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16. UNSW ENGINEERING WEBSITE USER RESEARCHER DR BADIA MOHANDES
Age: 43
Technology usage: PC, tablet
Access environments: UNSW campus, home
Social media usage: LinkedIn user
WHAT BADIA NEEDS FROM THE WEBSITE
๏ท We've got big plans this year and I want the website to be a tool for attracting
funding, partnerships and commercial opportunities.
๏ท We need current content for the website โ case studies, project updates, report
publishing, etc โ but it's hard to find the time for this updating process.
๏ท I want the website to clearly outline our industry objectives and invite industry to
contact us.
๏ท I need PhD students to help us further our research. I see a lot of unqualified
applicants but am also on the lookout for the right ones.
๏ท Keeping my staff profile updated on a regular basis is another requirement I need to
stay on top of.
BADIA SEES THE WEBSITE AS A KEY TOOL FOR SUPPORTING HER RESEARCH
It's 5:00 and Badia is still working on the website content. She had put aside an hour this
afternoon for updating and it has taken her more than two. Everything takes so much longer
than you think, she reflects.
At the beginning of the year Badia and her team decided they would spend more time
updating the website. As a constant presence showcasing their work to the outside world, the
time investment makes sense.
Last week, Badia sent out an email asking for content contributions and this afternoon she
compiled the best material and sent it to the school's digital champion. She feels satisfied with
her efforts. This month they managed to supply updates on all their projects as well as a
number of images and publications, and a short update for the school's LinkedIn group.
After sending the content, she rises for a drink of water. Time to start wrapping up the day
before it's over. Checking her incoming email, she notices three new postgraduate research