Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Making the Most of your eTapestry Database Existing Customer Seminar Jared Nichter 03/09/10
Agenda:  <ul><li>Cornerstone strategies  </li></ul><ul><li>Building a strategic solution </li></ul><ul><li>One stop shop g...
<ul><li>In general, nonprofits have two  cornerstone development strategies: </li></ul><ul><li>Acquisition  Cultivation </...
<ul><li>Today’s environment is a  little  different:  </li></ul><ul><li>Acquisition  Cultivation  </li></ul>
Who’s  Behind  the Money?
So, what do you need to do to keep your supporters loyal?  <ul><li>Prompt, personalized acknowledgement </li></ul><ul><li>...
So how do you succeed? And how can eTapestry help? Acquisition  Cultivation
Building out your strategy:  Acquisition Cultivation
Donor Database   eCommerce  Advanced Email     Website
Websites:  <ul><li>eTapestry has built and hosts over 270 websites  </li></ul><ul><li>Your website is the first place a do...
Interaction on your website is a must! What is happening when?  Get involved Donate online Contact us Upcoming  events
Did you know? <ul><li>Over 95% of Internet users will give a donation via the web this year </li></ul><ul><li>But…. Only 4...
eTapestry can provide you with a simple link on your current website that will connect your donors to an online giving pag...
Where the donor will complete the online giving page
The gift is automatically processed and tracked through your database and the donor is notified and thanked for the succes...
The results <ul><li>Convenience for the donor </li></ul><ul><li>Gift is automatically deposited and put to use by the nonp...
Email: <ul><li>Our advanced email solution provides a fully integrated email tool that includes spam checking and scheduli...
Did you know? <ul><li>Email cultivation is more effective and cost efficient  in reaching your supporters.  </li></ul><ul>...
What does fully integrated mean to you? <ul><li>At eTapestry it means giving you everything you need to be successful in y...
What does fully integrated mean to you?
The importance of reporting:
The importance of reporting: <ul><li>Drill down capabilities  </li></ul>
The importance of reporting: <ul><li>Since we know how important reporting is, we will guarantee you better recordkeeping ...
Relationship Management:
Relationship Management:
Relationship Management:
Relationship Management | Contacts
Relationship Management | Outlook Integration
Relationship Management | Outlook Integration
Relationship Management | Outlook Integration
Relationship Management | Outlook Integration
Data Services <ul><li>Donor Acquisition and Development </li></ul><ul><li>Prospect Research </li></ul><ul><li>Donor Perfor...
Support <ul><li>Email  </li></ul><ul><li>Online Help </li></ul><ul><li>Instant Messaging  </li></ul><ul><li>Telephone  </l...
Training <ul><li>User training at your pace and convenience  </li></ul><ul><li>Annual Training Agreement  </li></ul><ul><l...
What’s New? <ul><li>eTapestry Mobile </li></ul><ul><ul><li>Included with your eTapestry service </li></ul></ul><ul><ul><li...
What’s New | Personal Fundraising
What’s New | Personal Fundraising
What’s New | Personal Fundraising  <ul><li>Team page and participant page views are editable  </li></ul>
What’s New | Personal Fundraising   “ I think the personal fundraising page had a huge impact on our success.”    “We've r...
What’s New | Cart Module
What’s New | Cart Module   eTapestry Database   Cart Webpage
What’s New | Cart Module
What’s New | Cart Module
TrueCRM <ul><li>eTapestry can help you achieve </li></ul><ul><li>your fundraisings goals offering  </li></ul><ul><li>you  ...
Upcoming SlideShare
Loading in …5
×

Making the most of your e tapestry database

416 views

Published on

  • Be the first to comment

  • Be the first to like this

Making the most of your e tapestry database

  1. 1. Making the Most of your eTapestry Database Existing Customer Seminar Jared Nichter 03/09/10
  2. 2. Agenda: <ul><li>Cornerstone strategies </li></ul><ul><li>Building a strategic solution </li></ul><ul><li>One stop shop guarantees </li></ul><ul><li>How eTapestry can help you succeed </li></ul>
  3. 3. <ul><li>In general, nonprofits have two cornerstone development strategies: </li></ul><ul><li>Acquisition Cultivation </li></ul>
  4. 4. <ul><li>Today’s environment is a little different: </li></ul><ul><li>Acquisition Cultivation </li></ul>
  5. 5. Who’s Behind the Money?
  6. 6. So, what do you need to do to keep your supporters loyal? <ul><li>Prompt, personalized acknowledgement </li></ul><ul><li>Confirmation that gifts are being used as intended </li></ul><ul><li>Results on outcomes, prior to being asked again </li></ul>
  7. 7. So how do you succeed? And how can eTapestry help? Acquisition Cultivation
  8. 8. Building out your strategy: Acquisition Cultivation
  9. 9. Donor Database eCommerce Advanced Email Website
  10. 10. Websites: <ul><li>eTapestry has built and hosts over 270 websites </li></ul><ul><li>Your website is the first place a donor will go to get information on your organization and it takes less than a minute to gain or loose a possible donor </li></ul>
  11. 11. Interaction on your website is a must! What is happening when? Get involved Donate online Contact us Upcoming events
  12. 12. Did you know? <ul><li>Over 95% of Internet users will give a donation via the web this year </li></ul><ul><li>But…. Only 40% of nonprofit organizations offer an online donation page </li></ul>
  13. 13. eTapestry can provide you with a simple link on your current website that will connect your donors to an online giving page (were those 95% of internet users will be looking to donate)
  14. 14. Where the donor will complete the online giving page
  15. 15. The gift is automatically processed and tracked through your database and the donor is notified and thanked for the successful transaction
  16. 16. The results <ul><li>Convenience for the donor </li></ul><ul><li>Gift is automatically deposited and put to use by the nonprofit </li></ul><ul><li>Automatically recorded in your eTapestry database </li></ul><ul><li>Donor is acknowledge and thanked immediately which makes the donor more likely to continue to give to your organization </li></ul><ul><li>Clean accurate data/results </li></ul>
  17. 17. Email: <ul><li>Our advanced email solution provides a fully integrated email tool that includes spam checking and scheduling </li></ul>
  18. 18. Did you know? <ul><li>Email cultivation is more effective and cost efficient in reaching your supporters. </li></ul><ul><li>So why would you pay more (direct mail) to get less? </li></ul>
  19. 19. What does fully integrated mean to you? <ul><li>At eTapestry it means giving you everything you need to be successful in your email campaigns. And what good is a campaign if you can’t measure your results? </li></ul><ul><li>Our detailed email delivery reports will provide everything you need to measure your results </li></ul>
  20. 20. What does fully integrated mean to you?
  21. 21. The importance of reporting:
  22. 22. The importance of reporting: <ul><li>Drill down capabilities </li></ul>
  23. 23. The importance of reporting: <ul><li>Since we know how important reporting is, we will guarantee you better recordkeeping abilities with our advanced reporting module. </li></ul><ul><ul><li>Event Attendees </li></ul></ul><ul><ul><li>Email Communication </li></ul></ul><ul><ul><li>Family/Business Tracking </li></ul></ul><ul><ul><li>Estate Value </li></ul></ul><ul><ul><li>Volunteer Hours </li></ul></ul><ul><ul><li>Donor/Prospect Interactions </li></ul></ul><ul><ul><li>Grant Due Date </li></ul></ul><ul><ul><li>Occupation </li></ul></ul><ul><ul><li>Memorial Tributes </li></ul></ul><ul><ul><li>Renewals </li></ul></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Future Cultivation Strategy </li></ul></ul>
  24. 24. Relationship Management:
  25. 25. Relationship Management:
  26. 26. Relationship Management:
  27. 27. Relationship Management | Contacts
  28. 28. Relationship Management | Outlook Integration
  29. 29. Relationship Management | Outlook Integration
  30. 30. Relationship Management | Outlook Integration
  31. 31. Relationship Management | Outlook Integration
  32. 32. Data Services <ul><li>Donor Acquisition and Development </li></ul><ul><li>Prospect Research </li></ul><ul><li>Donor Performance and Benchmarking </li></ul><ul><li>Data Enrichment Services </li></ul>
  33. 33. Support <ul><li>Email </li></ul><ul><li>Online Help </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Telephone </li></ul>
  34. 34. Training <ul><li>User training at your pace and convenience </li></ul><ul><li>Annual Training Agreement </li></ul><ul><li>Recorded Sessions/Classes </li></ul><ul><li>Crash Courses </li></ul><ul><li>Podcasts </li></ul>
  35. 35. What’s New? <ul><li>eTapestry Mobile </li></ul><ul><ul><li>Included with your eTapestry service </li></ul></ul><ul><ul><li>Specifically formatted for mobile use </li></ul></ul><ul><ul><li>Fast </li></ul></ul><ul><ul><li>Real time information – no syncing or downloading </li></ul></ul>
  36. 36. What’s New | Personal Fundraising
  37. 37. What’s New | Personal Fundraising
  38. 38. What’s New | Personal Fundraising <ul><li>Team page and participant page views are editable </li></ul>
  39. 39. What’s New | Personal Fundraising “ I think the personal fundraising page had a huge impact on our success.” “We've received feedback that it was very donor friendly. Thanks a lot!”
  40. 40. What’s New | Cart Module
  41. 41. What’s New | Cart Module eTapestry Database Cart Webpage
  42. 42. What’s New | Cart Module
  43. 43. What’s New | Cart Module
  44. 44. TrueCRM <ul><li>eTapestry can help you achieve </li></ul><ul><li>your fundraisings goals offering </li></ul><ul><li>you a tool for every </li></ul><ul><li>aspect of the </li></ul><ul><li>TrueCRM offering. </li></ul>Fundraising Relationships

×