Doc Laly's 20-Year High Performance Marketing Plan

Grand Slam Finals
20 Year High Performance,
Highly Personal Marketing
Plan for Doc Laly
Shalee M. Santos, MD
MBAH
Ateneo Graduate School of Business
2020 ed. Doc Laly Protects

https://www.linkedin.com/in/shalee-santos/
OUTLINE:
1. Cover Page with theme + Unique Selling
Proposition (Your Elevator Speech)
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Structure reference (book, passion, saying)
6. Compare now vs. 20 Years
7. Milestones for Winning

Doc Laly Protects
1. Theme: Healing Hands and beauty
2. USP (Unique Selling Proposition):
Protects
3. Visual Image of your brand:
Healing hands with kidneys sprinkled
with colors from the makeup brush

My High Performance, Highly
Personal Hyper-Road: From a Clean
Base to Enhanced Beauty
A. Daily Routine
– Vision/ Mission
– Roles/ Strokes
– 8 Step-by-step Care plan
– My 5 Purposes in Life
– Monitoring
B. End in Mind
- Doc Laly found the life’s real meaning
and significance after fulfilling
God’s perfect plan

I align daily…
VISION/ MISSION
My purpose in life is to be God’s instrument to
the community I will serve so HE will be
glorified. I am still in search of answers but
God is with me to fulfill the purpose on why I
am here. Being a physician (nephrologist) is
one path to extend His love and compassion
to others.

Fulfillment means achieving
my 7 missions in life
1. Live the Christ-like life
2. Dutiful daughter
3. Helpful Sister
4. A model Aunt
5. A compassionate doctor
6. A loyal friend
7. Calculated Risk taker

Live the Christ-like life

Dutiful daughter

Helpful Sister

A Supportive Aunt

A Compassionate Doctor

A Caring Friend

A “jolly” Colleague

A Calculated Risk Taker

My 8 step-by-step Makeup
Routine
24 HOUR
Self Care
Routine
Step 1:
Cleansing and Purifying
my soul
Step 2:
Have a clear vision
Step 3:
Invest in Yourself
Step4:
Remove the unpleasant
Step 5:
Recognize your strengths
Step 6:
Turn your weaknesses
into strengths
Step 7:
Build supportive
relationships
Step 8:
Just be yourself
8 Steps
Makeup Routine
Step 1:
Cleanse and Exfoliate the Skin
Step 2:
Don’t forget your eyes
Step 3:
Prime your base
- serum
- moisturizer
- sunscreen
Step 4:
Foundation and Concealer
Step 5:
Highlight
Step 6:
Contour
Step 7:
Add some pigment
Step 8:
Keep your look natural

Step 1: Cleanse and
Exfoliate
First step is to rid the
surface of your skin of
impurities.

Step 1: Cleanse and
Exfoliate
- get rid of bad habits,
beliefs and sometimes
people that slows our
growth.
Without exfoliation, skin
tends to appear dull and
rough.

Step 2: Don't Forget the Eyes
- Have a CLEAR
VISION
Eyes that look
bright are the key
to creating a
natural, youthful
look.

Step 3: Prime your Base
An investment of yourself is
a great example of self –
love
Serum – to deliver powerful ingredients
Moisturize - to create a smooth base
for makeup
Sunscreen - to protect from harmful UV
rays

Step 4: Foundation then
Concealer
I apply foundation first
and then concealer to
even out skin tone and
blurs fine lines and
imperfections.
Remove the
unpleasant thoughts
in your mind.

Step 5: Strategically
Highlight
Dab some highlighter to
catch the light
beautifully.
Working on your strengths
will take us farther from great
to extraordinary.

Step 6: Contouring
Contouring is used generally
to hide or change features
that are deemed undesirable.
Turn your weaknesses into
strengths

Step 7: Add Some Pigment
Apply blush on OR
eyeshadow to bring some
life back to the complexion
Build supportive relationships.
All the people that I have met and
people I have yet to meet are meant to
exist to guide me to the next place
where I am meant to be.

Step 8: Keep Your Look Natural. Let
your skin do the talking.
Just be yourself. Life
experiences will hone us to be who
we want to be. Even if we have
downfalls in life, all we need to do
is to get up, keep moving and be
better.

“Without God, life has no purpose, and without
purpose, life has no meaning. Without meaning, life
has no significance or hope.”
― Rick Warren,

The Purpose Driven Life: What on Earth Am I Here For? By
Rick Warren
PURPOSE 1: We were planned for God's
pleasure
PURPOSE 2: We were formed for God's family
PURPOSE 3: We were created to become like
Christ
PURPOSE 4: We were shaped for serving God
PURPOSE 5: We were made for a mission

My first purpose is to love and
worship God with all my heart. Let
GOD be the focus of my life.
• "Love the Lord your God with all
your heart ...and soul and mind.
This is the first and greatest
commandment." Mt. 22:37-38
PURPOSE 1: We were planned
for God's pleasure

My second purpose is to connect
with other believers called
FELLOWSHIP.
• "Those who believed... were baptized and added
to the church... They joined with the other
believers and committed themselves to the
apostles' teaching and fellowship... "Acts 2:41-42
(NLT/LB)
PURPOSE 2: We were formed for
God's family

My third purpose in life to live like
Christ. I need to grow to maturity
through discipleship.
• "Let us go on... and become mature in our
understanding, as strong Christians ought to
be."Heb. 6:1 (LB)
PURPOSE 3: We were created to
become like Christ

My fourth purpose in life is to give back to
Him through ministry. God said, if you want
to be great, be a great servant of all.
• God has given each of you some special abilities; be sure to
use them to help each other."1 Peter 4:10 (LB)
PURPOSE 4: We were shaped for
serving God

My fifth purpose in life is to share
God’s message through
evangelism.
• "Through Christ, God has made peace between us and
Himself, and He gave us the work of telling everyone …
So we have been sent to speak for Christ!"2 Cor. 5:18,
20 (NCV)
PURPOSE 5: We were made for a
mission

“What you are is God’s gift to you;
what you do with yourself is your
gift to God.”

Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning

Here and Now… 2020
• Young at heart
• Still looking for love
• A dedicated
nephrologist
• A newbie
businesswoman
• Working to Save
• Christian-like life

End in Mind… 2040
• Vibrant old me
• Happily married
• Consultant and
trainor of young
aspiring MDs
• Evangelism
• Sharing wealth and
God’s word
• No fear of dying

Daily Monitoring to make sure…
• Habits check
– Learn to take care of myself
• Time check
– Make use of time wisely
• Relationship check
– Spend more time with family
• Food log
– Keep my health in check

Daily Monitoring to make sure…
Cash records
- Invest to gain financial freedom
Diary/Bible
- To make sure I fulfill my 5 purposes in
life

The daily road to the finals is
living a purpose driven life.
As a Child of God, I hope to fulfill all my
purposes in life here on earth as a
nephrologist. Christ is coming back and we
are called to be ready. When that time
comes, He may tell us “well done, good and
faithful, servant” on that glorious day when
we meet Him face to face. I’m not yet there,
but I know HE is always here beside me to
prepare me for my tasks here on earth.

Grand Slam Finals
20 Year High
Performance, Highly
Personal Marketing Plan
for Doc Laly
Shalee M. Santos, MD
MBAH
Ateneo Graduate School of Business
2020 ed.
Doc Laly
Protects

Doc Laly's 20-Year High Performance Marketing Plan

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