Audio wire presentation
- 2. Problems
Sales conversion rates
Improvements
Customer experience & Web Design
Future trends
- 3. Incorrect use of space
Significantly big images
Many brochure-style photos
but little product information
no idea of actual product
- 5. 17 Confusing Design
43
No shopping basket
30
Inadequate Product
10 information
Check-out procedure
- 6. User abandonment
11 49%
17
49 Browsing only 23%
23 Online sales returning
customers 17%
Online sales one-off
customers 11%
- 7. Complete new design
More product information
Quick ordering system
Reducing clicks
Navigation throughout the site
- 8. Too complicated
No demand for registration
One-click purchase
Summarize history and current shopping
basket
- 9. Keep it simple
Cut unneccesary elements out
Implement galery function
Effective use of colours
Simplify navigation
- 12. Improve overall layout
Improve Navigation
Implement quick ordering system