1. Assignment JTW 124 – Pengenalan Kepada Psikologi Pengurusan
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The photo of “Pulitzer prize” winner by photographer, Mr. Kevin Carter may hide a
thousand assumption and thoughts to viewers. The photo[0]
shows a vulture and a child in
a very tragic environment, one may be thinking accordingly. The picture depicts a famine
stricken child crawling towards a United Nations food camp. One might say, “seeing is
believing” and what we see is where we put our believe in it. A picture is always viewed
through pre-constructed prejudices. Viewers are to believe that what they see is the truth.
John Berger[2]
(1988) says that, while every image represents a way of seeing, the
perception or appreciation of an image largely depends upon individual ways of seeing.
We interpret an event using our memory of a similar event (Rick Rohde, in Wolfram
Hartman et al 2003). It follows that, as a picture is imbued with the viewer’s desire to
translate its meaning, the understanding of its context largely depends on preconceived
mental images in the form of stereotypes. As images are designed to communicate or to
‘tell us something’ they can be interpreted as a cultural construction and, thus, as reflecting
the photographer’s choice. Viewers search the image for indications for their history and
context, and the meanings of this choice. Conversely, images tell us nothing for “they are
inherently mute” (Peter Burke 2001, p. 34). The images speak a language that we can only
understand through our own interpretation of the context as we know it, as well as through
the written information provided. Yet, while a story may be accurate, it may still be
interpreted wrongly. The widespread belief that photographs do not require an explanation
in the form of words but that they speak for themselves is therefore wrong. Of course,
[0]
refer index
American Proverb
[2]
John Peter Berger (born 5 November 1926) is an English art critic, novelist, painter and author. His novel
G. won the 1972 Booker Prize, and his essay on art criticism Ways of Seeing, written as an accompaniment
to a BBC series, is often used as a university text.
2. Assignment JTW 124 – Pengenalan Kepada Psikologi Pengurusan
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words can be misleading too. Like photographs, they are open to interpretation. We are not
only cognitively but also emotionally influenced by photographs. Moreover, when looking
at images, we memorize them in a way that is shaped by our cultural perception and
education of what we see. The sheer abundance of pejorative[3]
images has shaped our
perception of the developing world. For example, we correlate photographs of black
children in emergency appeals with social stereotypes of Africa and Africans mentally
stored. While a thousand words can lie, a photograph can be made to lie if it is staged and
abused in the wrong context. Intended to communicate a message an image can be reduced
to fundraising propaganda. To avert such abuse, images should be complemented by a
context to strengthen its impact and to give meaning (Colin Jacobson, in Ken Light 2000).
According to Silva[4]
, they (Carter and Silva) went to Sudan with the UN on March 11,
1993. The UN started to distribute corn and the women of the village came out of their
wooden huts to meet the plane. Silva went looking for guerrilla fighters, while Carter
strayed no more than a few dozen feet from the plane. The parents of the children were
busy taking food from the plane, so they had left their children only briefly while they
collected the food. This was the situation for the girl in the photo taken by Carter. A vulture
landed behind the girl. To get the two in focus, Carter approached the scene very slowly so
as not to scare the vulture away and took a photo from approximately 10 metres. He took
a few more photos before chasing the bird away. A tragic ending three months later when
Carter commits suicide because of depression. Of course, seeing does not always believing
your view but to find the right answer to unanswered prediction.
[3]
a word or phrase that has negative connotations or that is intended to disparage or belittle
[4]
João Silva, a Portuguese photojournalist based in South Africa who accompanied Carter to Sudan, gave a
different version of events in an interview with Japanese journalist and writer Akio Fujiwara that was
published in Fujiwara's book The Boy who Became a Postcard
3. Assignment JTW 124 – Pengenalan Kepada Psikologi Pengurusan
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Index
4. Assignment JTW 124 – Pengenalan Kepada Psikologi Pengurusan
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References:
“A Photograph is Worth More than a Thousand Words” by Michaela Paech
http://www.imaging-famine.org/papers/paech_giving.pdf
“Kevin Carter” Wikipedia online library [http://en.wikipedia.org] cited February 2012
“John Berger” Wikipedia online library [http://en.wikipedia.org] cited February 2012
5. Assignment JTW 124 – Pengenalan Kepada Psikologi Pengurusan
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