1.
All the news that’s
fit to share
Alfred Hermida
@hermida
June 17 2014

2.
How to make the
important shareable
and the shareable
important

3.
Sharing as social capital
Photo Speedeye: http://www.flickr.com/photos/speedye

4.
Why would a reader
share my story?

5.
Sharing as a form of expression
Photo Kate Skegg: http://www.flickr.com/photos/mindtalk/

6.
Takeaway #1
What does sharing my
story say about the
reader?

7.
Me, myself and I
Photo Gisela Giardino: http://www.flickr.com/photos/gi/

8.
Takeaway #2
How does sharing your
story empower a
reader to talk about
herself?

9.
Sharing as relationships
Photo: Pricklebush http://www.flickr.com/photos/pricklebush/

10.
Takeaway #3
How does sharing
your story help
people connect?

11.
Show you care
Photo Nathan Rupert https://www.flickr.com/photos/nathaninsandiego/

12.
Takeaway #4
How does sharing
your story reflect a
reader’s priorities?

13.
Giving is enriching
Photo wlodi: http://www.flickr.com/photos/wlodi/

14.
Takeaway #5
How does sharing a
story make your
reader feel good?

15.
Photo Disney/ABC Television: http://www.flickr.com/photos/disneyabc/

16.
Four more years
Photo: @BarackObama

17.
Be happy
Photo: Daniel http://www.flickr.com/photos/piulet/

18.
Takeaway #6
Don’t promote factual
stories devoid of
emotion on social media

19.
Sad is bad
Photo: Shandi-lee Cox http://www.flickr.com/photos/shandilee/

20.
Takeaway #7
Highlight the positive in
a sad story to leave
readers feeling inspired

21.
Be wary of fear
Photo: Capture Queen http://www.flickr.com/photos/uaeincredible/

22.
Takeaway #8
Stories that make us
fearful tend not to be
shared on social media

23.
Get angry
Photo: Gatto Mimmo http://www.flickr.com/photos/gattomimmo/

24.
Dave Carroll

25.
Takeaway #9
Stories that make us
angry prompt sharing

26.
OMG! That’s disgusting
Photo: Jon Ovington http://www.flickr.com/photos/jon_ovington/

27.
BBC News, Jan 10

28.
Takeaway #10
Disgust is a very
powerful driver for
sharing

29.
New book
• Tell Everyone:
• Why We Share and
Why It Matters
• Out on Oct 14
• More at:
Telleveryone.ca
• @hermida