All the news that’s
fit to share
Alfred Hermida
@hermida
June 17 2014
How to make the
important shareable
and the shareable
important
Sharing as social capital
Photo Speedeye: http://www.flickr.com/photos/speedye
Why would a reader
share my story?
Sharing as a form of expression
Photo Kate Skegg: http://www.flickr.com/photos/mindtalk/
Takeaway #1
What does sharing my
story say about the
reader?
Me, myself and I
Photo Gisela Giardino: http://www.flickr.com/photos/gi/
Takeaway #2
How does sharing your
story empower a
reader to talk about
herself?
Sharing as relationships
Photo: Pricklebush http://www.flickr.com/photos/pricklebush/
Takeaway #3
How does sharing
your story help
people connect?
Show you care
Photo Nathan Rupert https://www.flickr.com/photos/nathaninsandiego/
Takeaway #4
How does sharing
your story reflect a
reader’s priorities?
Giving is enriching
Photo wlodi: http://www.flickr.com/photos/wlodi/
Takeaway #5
How does sharing a
story make your
reader feel good?
Photo Disney/ABC Television: http://www.flickr.com/photos/disneyabc/
Four more years
Photo: @BarackObama
Be happy
Photo: Daniel http://www.flickr.com/photos/piulet/
Takeaway #6
Don’t promote factual
stories devoid of
emotion on social media
Sad is bad
Photo: Shandi-lee Cox http://www.flickr.com/photos/shandilee/
Takeaway #7
Highlight the positive in
a sad story to leave
readers feeling inspired
Be wary of fear
Photo: Capture Queen http://www.flickr.com/photos/uaeincredible/
Takeaway #8
Stories that make us
fearful tend not to be
shared on social media
Get angry
Photo: Gatto Mimmo http://www.flickr.com/photos/gattomimmo/
Dave Carroll
Takeaway #9
Stories that make us
angry prompt sharing
OMG! That’s disgusting
Photo: Jon Ovington http://www.flickr.com/photos/jon_ovington/
BBC News, Jan 10
Takeaway #10
Disgust is a very
powerful driver for
sharing
New book
• Tell Everyone:
• Why We Share and
Why It Matters
• Out on Oct 14
• More at:
Telleveryone.ca
• @hermida
All the news that's fit to share
All the news that's fit to share
All the news that's fit to share
All the news that's fit to share
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All the news that's fit to share

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Presentation at the Expertise Journalism symposium on June 17 2014 in Amsterdam on why people share news and information

Published in: Education, Sports, Technology
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All the news that's fit to share

  1. 1. All the news that’s fit to share Alfred Hermida @hermida June 17 2014
  2. 2. How to make the important shareable and the shareable important
  3. 3. Sharing as social capital Photo Speedeye: http://www.flickr.com/photos/speedye
  4. 4. Why would a reader share my story?
  5. 5. Sharing as a form of expression Photo Kate Skegg: http://www.flickr.com/photos/mindtalk/
  6. 6. Takeaway #1 What does sharing my story say about the reader?
  7. 7. Me, myself and I Photo Gisela Giardino: http://www.flickr.com/photos/gi/
  8. 8. Takeaway #2 How does sharing your story empower a reader to talk about herself?
  9. 9. Sharing as relationships Photo: Pricklebush http://www.flickr.com/photos/pricklebush/
  10. 10. Takeaway #3 How does sharing your story help people connect?
  11. 11. Show you care Photo Nathan Rupert https://www.flickr.com/photos/nathaninsandiego/
  12. 12. Takeaway #4 How does sharing your story reflect a reader’s priorities?
  13. 13. Giving is enriching Photo wlodi: http://www.flickr.com/photos/wlodi/
  14. 14. Takeaway #5 How does sharing a story make your reader feel good?
  15. 15. Photo Disney/ABC Television: http://www.flickr.com/photos/disneyabc/
  16. 16. Four more years Photo: @BarackObama
  17. 17. Be happy Photo: Daniel http://www.flickr.com/photos/piulet/
  18. 18. Takeaway #6 Don’t promote factual stories devoid of emotion on social media
  19. 19. Sad is bad Photo: Shandi-lee Cox http://www.flickr.com/photos/shandilee/
  20. 20. Takeaway #7 Highlight the positive in a sad story to leave readers feeling inspired
  21. 21. Be wary of fear Photo: Capture Queen http://www.flickr.com/photos/uaeincredible/
  22. 22. Takeaway #8 Stories that make us fearful tend not to be shared on social media
  23. 23. Get angry Photo: Gatto Mimmo http://www.flickr.com/photos/gattomimmo/
  24. 24. Dave Carroll
  25. 25. Takeaway #9 Stories that make us angry prompt sharing
  26. 26. OMG! That’s disgusting Photo: Jon Ovington http://www.flickr.com/photos/jon_ovington/
  27. 27. BBC News, Jan 10
  28. 28. Takeaway #10 Disgust is a very powerful driver for sharing
  29. 29. New book • Tell Everyone: • Why We Share and Why It Matters • Out on Oct 14 • More at: Telleveryone.ca • @hermida

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