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Normalizing cannabis through design
- 2. Iofferyouanew perspectiveoncannabis… Information — on the state of legal cannabis, nationwide Education — about opportunities in this space Excitement…?
- 3. Whoisthisdude? 1995 running a BBS and drawing comic books Definitely a geek… Still working on the designer thing.
- 4. SethBanks @subimage Hewlett Packard 1997 Full Stack Web Developer .Com Startups 1998 - 2002 UX Designer / Engineer Subimage 2000 - 2005 Consultant Cashboard 2006+ Founder
- 5. principal designer Building a strong product team Design research, strategy, and systems Lean product validation 2017+
- 6. Experts at running successful cannabis operations.
- 7. 2015 25% 1,100+ 88 40% 33 Launched in Washington …of all transactions processed nationwide Locations Employees Market share in states with seed-to-sale tracking States by EOY 2019 Front of House Back of House Compliance & Traceability
- 12. NPR April 2, 2018 Forbes January 22, 2018 Forbes April 5, 2018
- 13. We’rejustatthebeginning ofthismovement… Social equity is going to YUGE this election cycle Reducing harm and racial disparity caused by criminalization is key Resources won’t be wasted on cannabis demonization We’re only scratching the surface of complex cannabinoids and how they can benefit us medically
- 17. B2Cdesignopportunities… Branding Product development Education for patients and recreational consumers On-site consumption lounges Event planning
- 21. Uniquechallengesfacing legalcannabis Cannabis is still a Schedule 1 Drug Shifting regulations cause constant headaches Obtaining a bank account in most states is still problematic State and Federal agencies are watching everything
- 24. Compliancepillars Seed-to-Sale Tracking Enables regulation and enforcement of a secure supply chain, complete with real- time accountability. Focused on chain of custody, ensuring nothing substantial is diverted to the traditional cannabis market. Product Testing Earns public trust by ensuring products are safe to consume. Helps inform consumers of specific cannabinoids which leads to more controllable effects. Compliant Sales Prevents unauthorized consumers from purchasing through age verification and transaction limits.
- 26. Not a Green Bits customer 11 Locations Denver Colorado
- 27. Morecommonpenalties Fines up to $10,000 per day Interim suspension Revocation of license
- 28. I’mnotevengoingtotalkabout… Labeling and packaging concerns Fragile government technology Perplexing tax codes only a math major can understand
- 30. Seed-to-Saleworkflow Cultivation Harvest Production RetailShopA Consumer Plant 001 RetailShopB
- 32. Seed-to-Saleworkflow Cultivation Harvest Production RetailShopA Consumer Plant 001 Flower 002 Materials 003 Waste 004 Destruction RetailShopB
- 34. Seed-to-Saleworkflow Cultivation Harvest Production RetailShopA Consumer Plant 001 Flower 002 Materials 003 Waste 004 Destruction Usable MJ 005 Extract 006 RetailShopB Edible 007
- 36. Seed-to-Saleworkflow Cultivation Harvest Production RetailShopA Consumer Plant 001 Flower 002 Materials 003 Waste 004 Destruction Usable MJ 005 Extract 006 Pre-Pack 008 Edible 009 Edible 010 RetailShopB Edible 007
- 38. Seed-to-Saleworkflow Cultivation Harvest Production RetailShopA Consumer Plant 001 Flower 002 Materials 003 Waste 004 Destruction Usable MJ 005 Extract 006 Pre-Pack 008 Edible 009 Edible 010 RetailShopB Sale XYZ Sale ABC Edible 007
- 41. Nowimagine eachstepof thisprocess hastobe reportedtothe government… In real-time — and accurately — so you don’t get fined or go to jail.
- 43. Automation, transparency,and control. Full transparency Real-time traceability reporting With any seed-to-sale system Proactive reconciliation Error resolution
- 46. Pre-checkon customerarrival Customer transaction history Pre-emptive sales limit warning
- 47. Just-in-time transactionlimit warnings Automatic integration with state traceability systems Support for rolling limits Full transparency and accountability
- 51. 70 retail stores 13 grow farms 13 processing facilities 16 states
- 53. We’re hiring… Excited about tackling these issues? seth@greenbits.com