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It’s a fake world
Overview Counterfeiting in general ,[object Object],Action and effects ,[object Object],Reasons ,[object Object],Music industry ,[object Object],Counterfeit products ,[object Object],[object Object]
What are counterfeits? = ‘knockoffs’ Imitation, forgery Currency, documents Art, clothing, pharmaceuticals,…
Why do people buy counterfeit goods? (1)
Why do people buy counterfeit goods? (2) Secondary market Low prices Status Weak or no penalties Depends on characteristics of the product and the consumer
Why do people sell counterfeit goods? Profits Large market size Brand power Weak or no penalties
Expansion
Globalisation (1)
Globalisation (2) Consumption patterns vary Automotive parts:  Middle East, N-America Tobacco: Widespread, developing economies in Latin America, Africa Piracy of music, movies: all economies
Cause of globalisation (1) Free trade zones Internet
Cause of globalisation (2) Free trade zones = crossing international borders with minimal regulation ,[object Object]
disguise point of manufacture,[object Object]
Action & effects Action Ip Interpol BASCAP Costs effects
Action
Intellectualproperty (IP) Term IP Intellectualpropertylaw The agreementontraderelatedaspects of intellectualpropertyrights (TRIPS)
Interpol Createdanintellectual crime actiongroup July 2002
BASCAP The business alliance to stop counterfeiting and privacy Launched in early 2005 More recent and comprehensiveglobalinitiatives
Costsrelated to combatingcounterfeiting and privacy Productionprotection Packazing special Litigiation Investigations and research …
Effects
Economywideeffects Innovationand growth Criminalactivities Environment Employment
Overview Counterfeiting in general ,[object Object],Action and effects ,[object Object],Reasons ,[object Object],Music industry ,[object Object],Counterfeit products ,[object Object],[object Object]
Number 1 crime of the 21st century,[object Object]
1)Does globalisation have an impact on counterfeiting? Due to certain circumstances, created by globalisation, a lot of people were pushed in a certain position
2)What have World Bank(WB) and International MonetairFonds (IMF) to do with it? Many specific, destructive conditions for developing countries for lending the money
” 3) progressiveinvestigativejournalist
4)Ecuador-example
5)Higher life standard? South-Africa : since 1980 the income per capita decreased with 23% !!!
6)Anti-Counterfeiting Trade Agreement(ACTA) Agreement for the purpose of establishing international standards on intellectual property
Why do peoplebuyconterfeiting products?
Types of peoplewhomaybe more willing to buy counterfeit brands have relativelylittleregardfor the law have negative attitudes towards big business want todemonstratetheirstatus,butdon’t have the funds are curiousand want to experiment liketaking risks
Attitude andfunction of counterfeiting Value-expressivefunction Social-adjustive attitude Togainapproval in socialsituations Helps people to communicatetheircentralbeliefs ,attitudes and values Self-expression
Overview Counterfeiting in general ,[object Object],Action and effects ,[object Object],Reasons ,[object Object],Music industry ,[object Object],Counterfeit products ,[object Object],[object Object]
http://www.youtube.com/watch?v=oD3VTMASdpA&feature=related
Figures 2010 7.7 million  1.2 billion tracks 219 million pound or € 248 496 539 Still on the rise
Legal downloading iTunes Store Napster Zune Marketplace Amazon MP3 Nokia Music Store TuneTribe Kazaa eMusic
RIAA The Recording Industry Association of America 2003: first lawsuits Purpose: respect the copyrights+ minimize the number of illegal downloads
SABAM Fines Music in public Amounts of money to high
Counterfeit products Fake shoes Costs Fake vs. Authentic Tips
Fake shoes? Many different names Production & export = illegal Infringing upon Copyright laws Cheap imitations
How? Employee steels the design Sells it to a random factory  Produces in mass amount Don’t use high quality material Never the same as the original
Cost? Who you deal with; How many are purchased; Customs  makes it harder to import; Costs to import are high.
Differencesbetween fakes andauthetics FakeAuthentic
Website Tips Read the Policy Verify the sizes Check the sizes again Check the price Check their stock See where they come from Check the quantity Check the pictures Check the pictures again
Overview Counterfeiting in general ,[object Object],Action and effects ,[object Object],Reasons ,[object Object],Music industry ,[object Object],Counterfeit products ,[object Object],[object Object]
What are counterfeits
What are counterfeits
What are counterfeits
What are counterfeits

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What are counterfeits