1. Cho 1
A. First Impression
At first glance, the home page of the website was not colorful or attractive. There are only a
few areas people can recognize, such as information, rooms, facilities, business center, and
reservations. However, if I book my room at this hotel, I believe that staff could recommend
which room is the best option for my stay. The reason I can trust it is that this homepage is
simple, but it seems like it would be useful for people to book their rooms at this hotel.
B. Target Market
The hotel is primarily marketing their services to corporate groups, but sometimes it is
promoting services for leisure travelers. For example, there is a coffee shop on the first floor,
so some weekenders take advantage of this service. Furthermore, some business people
usually have their appointments to meet corporate partners in the business center. The
“Central Hotel Business Center provides for a business person’s every need, such as
comprehensive clerical service internet and mailing services” (“Business Center”). In
addition, the hotel often attracts local business, but it also welcomes international business.
According to facilities, there is a Japanese restaurant called “Hanilgwan”, which serves many
Japanese foods for Japanese visitors (“Restaurant & Bar”).
C. Three Things That Are Done Well
I. Ability to Make the Lists of Room Arranged
When people click a room tab, they can easily see the list of room availability.
There are two types of rooms, which are suite and standard. Each of them
explains the tariffs and characteristics well and People can also view pictures of
the room and into various features. There is also a Korean Ondol Room among
the list of rooms where international visitors can stay.

2. Cho 2
II. Excellent Facilities
There are ten floors in this hotel. Except guest rooms, which are located from 6th to 9th floor,
there are restaurants, banquets, business clubs, Thai spa, and a business center. According to
the banquet tab, there is a central convention hall on the fourth floor. At the international
convention and seminar, people can have cocktail parties and family celebrations. What
appeals to me about facilities is that they have elegant interior and web service, so that people
can feel comfortable to stay (“Banquet”).
III. Two Languages (Korean and English)
Mostly, Korean people visit this hotel. They always check the information on the website in
the Korean version. However, if people of different countries visit this hotel, they may not
understand the Korean signs at the hotel. When people open the website, they can choose
either Korean or English. They can also send an email in whichever language they prefer.
D. Three Things That Could Be Done Much Better
1) Various Pictures on the Website
To attract customers, the website has a lot of pictures of the hotel interior. Customers do not
need to be curious about what the hotel looks like and what amenities they can enjoy. The
pictures from each of the tabs are arranged logically.
2) Ideal Location
One of the best advantages of visiting this hotel is that people can find this place easily. It is
located next to three big buildings, which are ‘E-mart’, ‘Lotte’ department, and ‘Sangmu
Complex’ movie theatre. Because many people pass by these buildings, this hotel is very
visible.

3. Cho 3
3) “Customer Satisfaction” Motto
According to the notice on the website, all the staff members are trained based on the motto
“Customer Satisfaction” (“To Be the Best Hotel in South Part of Korea”). This hotel provides
Korean warmth in order to welcome the foreign visitors. To ensure Central’s trademark
quality service, the CEO makes an effort to provide many services, such as the Internet and
Business Center. The motto attracts many customers because they are made to feel important
(“Creating the resting place with kindness and smile”).

4. Cho 4
Works Cited
"Banquet." Hotelcentral.co.kr. N.p., n.d. Web. 10 Feb. 2014.
<http://www.hotelcentral.co.kr/>.
"Business Center." Hotelcentral.co.kr. N.p., n.d. Web. 10 Feb. 2014.
<http://www.hotelcentral.co.kr/>.
"Creating the Resting Place with Kindness and Smile." Hotelcentral.co.kr. N.p., n.d. Web. 10
Feb. 2014. <http://www.hotelcentral.co.kr/>.
"Restaurant & Bar." Hotelcentral.co.kr. N.p., n.d. Web. 10 Feb. 2014.
<http://www.hotelcentral.co.kr/>.
"To Be the Best Hotel in South Part of Korea." Hotelcentral.co.kr. N.p., n.d. Web. 10 Feb.
2014. <http://www.hotelcentral.co.kr/>.