Marcano Sneaker Skins is a proposed product that allows consumers to change the look of their sneakers using interchangeable sneaker skins that snap onto shoes. The skins would be made of eco-friendly materials and come in various styles and colors. This would give consumers more options to customize their sneakers without buying new pairs. The target market includes sneaker enthusiasts, eco-conscious consumers, and those on a budget. The founder, Sebastian Marcano, is seeking funding through crowdfunding to develop prototypes and bring the product to market.
1. Marcano Sneaker Skins
SEBASTIAN MARCANO
Inventor & CEO
MARCANO-FOOTWEAR.LAUNCHROCK.COM
General Grand Track
Sustainability Track
#SMARTPITCH2015
2. The Problem: The Solution:
-Consumers want more options in
being able to change the look of
your favorite sneaker on the go
instantly
-Consumers want new innovations in
footwear
-Well I have the answer!
Marcano Sneaker Skins can transform
popular athletic footwear by
offering custom sneaker skins that
snap on the shoe to change the look
of the sneakers they already
own.Marcano sneaker Skins will use
Snap Fasteners attached to the
sneaker skin and shoe. Marcano
Sneaker Skins are made from Eco-
friendly materials and is one step in
the right direction toward
sustainable athletic footwear
3. How Marcano Interchangeable
Sneakers work
The product allows the customer to choose
from a variety of classic and new styles in an
array of colors to create and change-up their
footwear quickly and economically. The shoes
changes instantly using snap fasteners on the
sneaker allowing the sneaker to change the
look fast and easily.
5. Market Target
The estimated number of U.S. establishments is
28,556 and the number of people employed in
this industry is 187,841. The total annual sales
in this industry are $29.1 billion dollars and the
average number of employees per
establishment stands at about 7. The average
sales per establishment (unknown values are
excluded from the average) is about $2.3
million[1]
[1] Dun & Bradstreet, Industry Data for SIC
5661-0000, taken June, 2011
-Footwear lovers teens and young
adults (13-30 yrs old)
-Sneaker Enthusiasts A.K.A. “
Sneaker Heads”
-Fans & Followers of Nike
-Eco-Conscious
-Travelers/Tourists
-Budget Conscious
-Urban Youth
6. Next Stage to Launch/Funding
-Hire a team
-Produce a working physical
Prototype
-Get Patent Pending,Trademark,
Copyright
-Raise the Funding through
Crowdfunding
-Market the Concept Social Media
-Potential prototype concept of
Marcano Sneakers Skins using E-
Ink/Color E Paper technology
capabilities and smartphone app
Start-up Expense
Legal $5,000
Insurance $5,000
Website $20,000
Rent(1st + Dep.) $4,000
Patent $5,000
Research & Development $5,000
Advertising $6,000
Total Start-up Expenses $50,000
Start-up Assets
Operating Capital $50,000
Inventory $50,000
Operating Equipment $150,000
Total Assets $250,000
Total Requirements $300,000
GOAL
$1.5 Million
7. The Future
Marcano Sneaker Skins
Prototype Concepts.
Change the Look Instantly
using E-INK/Color E Paper
that allows you to change
the look of the sneaker
using smartphones and
having a sneaker brand
that gives you control in
the look of your sneakers
digitally
E-Ink/Color E Paper
Technology
8. About us
Sebastian Marcano
Inventor & CEO
Sebastian currently is an F.I.T. Student(Fashion Institute of Technology) studying footwear and lives
in Brooklyn. Sebastian is a game changer using latest interchangeable sneaker skin technology in the
Footwear industry. An aspiring Inventor on trend to change the way your sneaker looks and interacts
with the consumer allowing personalization for your sneakers Innovations.
Editor's Notes
General Grand Track
Sustainability Track
#SMARTPITCH2015
