The document discusses selecting the right link building agency, emphasizing the need for awareness, investigation, and evaluation before making a choice. It outlines crucial questions to consider when vetting agencies, such as their experience and tactics, and highlights the importance of clear communication and goal alignment. Additionally, it warns against red flags that indicate a potentially problematic partnership.

1. #SEJThinkTank
@pageonepower @joe0liver
You Might Be Working
With A Bad Link
Building Agency If...

2. Director of Marketing.
Joe oversees Marketing, Sales,
and the Project Management
teams at
Page One Power.
Joe Oliver
#SEJThinkTank
@pageonepower @joe0liver

3. Awareness.
(Little bit of time.)
Investigation
(Little bit of time.)
Evaluation
(Most of the time.)
Dutch Oven Cooking
What’s on the agenda.
#SEJThinkTank
@pageonepower @joe0liver

4. The realization you need an agency's
assistance with link building.
Awareness
#SEJThinkTank
@pageonepower @joe0liver

5. BEFORE YOU INVESTIGATE
LINK BUILDING AGENCIES,
IDENTIFY WHAT YOU ARE
TRYING TO ACCOMPLISH.
Links for what?
#SEJThinkTank
@pageonepower @joe0liver

6. Finding the right
agency in a crowd of
many.
Investigation
Choose
me!
Choose
me!
Choose
me!
Choose
me!Choose
me!
Choose
me!
#SEJThinkTank
@pageonepower @joe0liver

7. Each agency varies on how they build links, the underlying strategy,
and which pages they target. How do you know you've found the right
partner?
How to find the right fit?
#SEJThinkTank
@pageonepower @joe0liver

8. Honesty
Transparency
Availability
Elements to consider...
Does the agency’s message reflect your
values as a company?
#SEJThinkTank
@pageonepower @joe0liver

9. Knowing what questions to ask
will help you identify the right
link building partner.
Asking the right questions.
#SEJThinkTank
@pageonepower @joe0liver

10. What is your experience in the SEO/link building industry?
What tactics do you use to secure links?
Who dictates strategy during a campaign?
Which tactics will work best for my situation? Why?
Who will be doing the actual work to secure links for my project?
What is your process for outreach?
What tools do you use to help you secure links?
How do you monitor and report results?
When should I expect to see results from my project?
How do your tactics align with Google’s webmaster guidelines?
How will you represent my brand online?
How do you find link opportunities?
How do you evaluate potential linking sites?
How do you define a successful project?
Questions to consider...
https://www.searchenginejournal.com/40-questions-to-ask-when-vetting-link-building-agencies/184588/
#SEJThinkTank
@pageonepower @joe0liver

11. 1. Yes
2. Meh
3. Can we take this conversation offline?
Poll 1
Do you have concerns with your current Link
Building Partnership?
#SEJThinkTank
@pageonepower @joe0liver

12. The relationship is serious
now.
So you’ve made your
choice.
#SEJThinkTank
@pageonepower @joe0liver

13. Regular and timely
communication between
BOTH parties is a must!
Evaluation
#SEJThinkTank
@pageonepower @joe0liver

14. Are the results clear to both you and your agency?
Do they speak to those goals?
Do their reports reflect those goals?
Are they even meeting the goals?
How do they report?
#SEJThinkTank
@pageonepower @joe0liver

15. Missed meetings.
Will not show you the work.
Lack of communication.
Constant excuses.
Not doing what they said they will.
Focus only on one metric.
Red flags!
#SEJThinkTank
@pageonepower @joe0liver

16. NO AGENCY IS PERFECT. KNOWING
HOW TO TACKLE THESE CHALLENGES
WILL HELP YOU AND YOUR AGENCY
FIND LONG TERM SUCCESS.
#SEJThinkTank
@pageonepower @joe0liver

17. 1. Yes
2. No
Poll 2
Would you like to know more about Page One
Power and how we can help you?
#SEJThinkTank
@pageonepower @joe0liver

18. Assume the best.
Pick up the phone.
Is this a tension to manage or a problem to solve?
Dealing with problems
#SEJThinkTank
@pageonepower @joe0liver

19. IN ANY PARTNERSHIP THERE ARE
HURDLES TO OVERCOME. KNOWING
HOW TO SPOT THE PROBLEMS AND
WORK TOGETHER TO OVERCOME
THEM WILL LEAD TO LONG TERM
SUCCESS FOR YOU AND YOUR
AGENCY PARTNER.
#SEJThinkTank
@pageonepower @joe0liver

20. Link Building is like
cooking with a dutch oven
Dutch Oven Cooking
#SEJThinkTank
@pageonepower @joe0liver

22. Slide 5: iStockphoto (owned)
Slide 6: https://commons.wikimedia.org/wiki/File:Flickr_-_moses_namkung_-_The_Crowd_For_DMB_1.jpg
Slide: 9: iStockphoto (owned)
Slide 12: Screenshot from Tinder
Slide 13: icon Page One Power created
Slide 14: iStockphoto (owned)
Slide 18: iStockphoto (owned)
Slide 21: https://media.defense.gov/2016/Sep/20/2001637442/-1/-1/0/160913-F-BO262-1041.JPG (labled for noncommercial
use.)
Image Attribution
#SEJThinkTank
@pageonepower @joe0liver