The document outlines strategies for improving local SEO, emphasizing the importance of a comprehensive Google Business Profile and effective review management. Key recommendations include thorough research, content creation tailored to various search behaviors, and engaging with the community for visibility and citations. It highlights updates and features from Google that can enhance local search experiences.

2. The Birdeye Experience Marketing Flywheel

3. Steve Wiideman
● “SEO Steve”
● CEO & Sr. Search Strategist
@ Wiideman Consulting
● Adjunct Professor @ UCSD
● Author, SEO Strategy & Skills
● Researcher & Algo Junkie
Visual/Screenshots

4. Time for a poll!

5. Local SEO: The Impact
Google & Local SEO: What does it
mean for your business?

6. New map and local
interface in search
(Dec 2021)
Listing Updates can be
made directly in
search (Dec 2021)
Local e-commerce
with Pointy
New Google Business
Profile attributes
(Feb 2021)
Google News
showcase
(Feb 2022)
Algorithm & Search Appearance Updates

7. Google’s Goal
To provide consistent reliable
information to the consumers doing
online search.

8. Do your research! Conduct a
local SEO audit
Tip #1

9. Create a comprehensive
Google Business Profile
Tip #2

10. Establish a robust review management system
Visual/Screenshot
Tip #3

11. Tip #4
Comprehensive Content
- Make sure to have content for
every different way that
somebody is going to search for
your products/services
- Don’t just think about what your
customers are searching, but
how they are searching as well

12. Tip #5
Links & Citations
● Get neighbors involved
● Get community involved
● Excellent for PR
● Earns links and citations
● Rich results (scheme/event)
Off-Site Visibility
● Prioritize a list of location page
tests to boost organic rankings.

13. Tip #6
Activity
● Optimize every available field in
the GBP - do your research
● Use Google Maps when going to
work
● Take photos!
● Utilize the Google Image
Recognition algorithm

14. BONUS: Key Performance Indicators (for Inspiration)

15. Final Takeaways
● Tip #1: Do your research! Conduct a local SEO audit
● Tip #2: Create a comprehensive Google Business Profile
● Tip #3: Establish a robust review management system
● Tip #4: Create comprehensive content
● Tip #5: Links, citations, and off-site visibility
● Tip #6: Activity

16. Google and Birdeye Partnership

17. Q&A time!

18. Thank you