A week by week online marketing plan that will help get your business visible in search engines. Practical weekly actionable steps to help get your business found online.

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“Know and
under standt he
cust omer sowel l
t hepr oduct or
ser vicefi t s himand
sel l s it sel f.”

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Week 2IdentifyandFixWebsiteIssues
Fi x i ssues af f ect i ng si t es per f or mance i n sear ch
engi nes
» Si t e Speed, Ri sky Backl i nks, Mi ssi ng pages et c
» Dupl i cat e page t i t l es and met a descr i pt i ons
» Canoni cal I ssues ( cont ent at mul t i pl e URL' s)
Basi cs of SEO Fr i endl y Desi gn ht t p: / / bi t . l y/ 11x90Sa
Bi ggest SEO Audi t Checkl i st ht t p: / / bi t . l y/ 1CkmFNb

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Resear chYour
Keywor ds
www.Semr ush.com
By i nser t i ng a seed keywor d
t he t ool wi l l t el l you t he
sear ch vol umes f or t hat
keywor d and r el at ed keywor ds.

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Resear ch
Compet it or
Keywor ds
www.Semr ush.com
By i nser t i ng a compet i t or URL
t he t ool wi l l t el l you
exact l y what keywor ds t hey
ar e r anki ng f or , speedi ng up
t he keywor d di scover y
pr ocess.

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TheKeywor d
Hier ar chy
» Hi gher vol ume keywor ds at
t he t op t end t o be mor e
compet i t i ve but conver t at
l ower r at es because t hey
ar e t oo gener al .
» Keywor ds at t he bot t om have
l ess t r af fi c, l ower
compet i t i on but conver t
bet t er due t o hi gher
speci fi ci t y.

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Set upaDedicat ed
Googl eAccount
You wi l l be usi ng a f ew
Googl e Ser vi ces so set up
your own Googl e Account so
you can at t ach al l of t hese
ser vi ces t o t hi s one account .
ht t ps: / / account s. googl e. com/
si gnup

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Set up&Instal l
Googl eAnalyt ics
Googl e anal yt i cs al l ows you
t o make i nf or med deci si ons
about your mar ket i ng
act i vi t i es
» Set up Googl e Anal yt i cs
» Set up at l east one goal
» I nst al l t he code on your
websi t e
www. googl e. com. au/ anal yt i cs/
Begi nner s Gui de ht t p: / /
bi t . l y/ 1vn9Ye4

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Sign upt oGoogl e
Webmast er Tool s
WMT al l ows you t o moni t or t he
heal t h and per f or mance of
your si t e i n Googl e
» See how many pages ar e i n
Googl e
» See i f t her e ar e any i ssues
wi t h t he si t e
» See keywor ds t hat gener at e
i mpr essi ons and cl i cks
www. googl e. com/ webmast er s/
t ool s/

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Check Cur r ent
Rankings &Links
Use f r ee t ool s t o check:
» Wher e you r ank now f or t he
keywor ds you ar e chasi ng
» How many backl i nks your
websi t e has
Thi s i s your basel i ne, your
pr e opt i mi sat i on r epor t

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Anat omy of aSear ch
Result
» Page Ti t l es
1. Appr ox 55 char act er s
l ong
2. I ncl ude keywor ds and t he
br and
» Met a Descr i pt i on
1. Appr ox 156 char act er s
l ong
2. Sel l t he cl i ck t hr ough

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Your Sit eShoul d
star t r ankingfor
your tar get ed
keywor ds
» I t does not mat t er wher e;
j ust appear i ng i n sear ch
r esul t s f or t he r i ght
keywor d i s cr i t i cal .

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Sear chImpr essions
wil l star t t ocl imb
» Look i n Webmast er Tool s
» Sear ch Tr af fi c > Sear ch
Quer i es
» The bl ue i mpr essi ons char t
l i nk shoul d be movi ng up
» Mor e keywor ds appear i n WMT
and i mpr essi ons ar e
i ncr easi ng over t he
pr evi ous mont h

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Or ganic Tr affi c May
Star t Incr easing
» Look j ust at or gani c
t r af fi c
» Sel ect at l east a t wo mont h
dat e r ange
» Compar e i t t o t he pr evi ous
t wo mont hs

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Week 10Optimise
YourSiteforPublishing
Get your websi t e r eady t o
host cont ent wi t h a bl og
» Wor dpr ess i s an i deal
pl at f or m
» I nst al l soci al shar i ng
but t ons
» Set up emai l opt i ns, cal l s
t o act i on et c

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Star t wit ht his Simpl eAppr oach
» Li st ever y quest i on a pr ospect / cust omer has ever
asked you or your st af f
» Focus on negat i ve phr ases, compl ai nt s, pr obl ems,
pr os & cons, r evi ews
» Wr i t e a bl og post or do a vi deo t o answer each
quest i on
» Publ i sh i t on your si t e
ht t p: / / www. t hesal esl i on. com/ how- t o- come- up- wi t h- 100-
bl og- ar t i cl es- f or - your - busi ness- i n- 10- mi nut es- or -

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Week 12StartPublishingIndustryNews
Cur at i ng News i s a way of publ i shi ng l ot s of uni que,
on t opi c cont ent . I t gr ows your si t e and hel ps t ar get
mor e and mor e keywor d phr ases.
» Fi nd i nt er est i ng, r el evant news i n your i ndust r y
or mar ket
» Wr i t e a shor t bl og post about i t st at i ng t he
f act s, why i t ' s i mpor t ant , what ' s your uni que
i nput . Add an i mage and a l i nk t o t he sour ce
ht t p: / / www. onl i neki ckst ar t . com/ usi ng- cur at ed- news- t o-
at t r act - t r af fi c/

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St eady News
Publ ishingDoes t his
» I ncr eases keywor ds and
i mpr essi ons i n Googl e
Webmast er Tool s
» Gener at es l ong t ai l t r af fi c
f r om peopl e i nt er est ed i n
your i ndust r y t opi cs
» Put s your br and i n f r ont of
mor e pr ospect s
» I t ' s News j acki ng - Phr ases
ar e much easi er t o r ank f or

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Gr eat Readingon Link At t r act ion Cont ent
» ht t p: / / poi nt bl ankseo. com/ f ai l - pr oof - cont ent
» ht t p: / / backl i nko. com/ skyscr aper - t echni que
» ht t p: / / kai ser t hesage. com/ ever gr een- cont ent /
» ht t p: / / backl i nko. com/ vi r al - mar ket i ng
» ht t p: / / www. onl i neki ckst ar t . com/ cont ent - mar ket i ng-
f r amewor k/

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My Per sonal Thought s
» Soci al i s l i ke t he song " Get t i ng t o Know You"
» I vi ew soci al out post s as spokes t o my hub
( websi t e) wher e I bui l d a r el evant audi ence by
shar i ng i nt er est i ng, r el evant cont ent
» Wher e soci al vi si t or s mi ght opt i n t o my emai l
l i st , shar e my cont ent and engage wi t h me
» I don' t expect t o make a di r ect sal e
» Soci al ( f or me) i s an oppor t uni t y t o bui l d
Aut hor i t y & I nfl uence

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My Per sonal Thought s
» Many smal l busi nesses j ust br eak even or l ose
money wi t h pai d t r af fi c due t o t he compl exi t y and
t he l ack of qual i t y pai d t r af fi c peopl e
» I t ' s cr i t i cal t o have a " t r af fi c r ecycl i ng" met hod
i n pl ace t o capt ur e vi si t or s f r om pai d. Such as
Ret ar get i ng, get t i ng t hem ont o your emai l l i st or
t o f ol l ow you on soci al medi a
» You need enough budget t o go t hr ough t he t i me i t
t akes t o " opt i mi se your campai gn" unt i l i t i s
pr ofi t abl e.

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