Sean Buvala presented this workshop at the Tejas Storytelling Conference in the summer of 2016. These slides are adapted from the presentation that teaches the working artist (such as a storyteller, musician, puppeteer, artist) how to connect with an audience and those who might book the artist. Sean says, "These slides are just the basic slide deck for a presentation that was not based on the slide deck. There is some basic info here and it is good if you are especially new to marketing your own work." "Tejas" is the correct spelling for this organization. The slide with the large V on it represents the funnel of marketing. Most people will find out about you at the top, or generally. The more they work with you, the further down the "funnel" they will get. The deeper they go into the funnel, the more you can expose them to more complex portions of your artistry.

1. “Your Name is
Really Not That
Important.”
Marketing Realities for Artists.
Sean Buvala
@Storyteller

2. “Your Name is
Really Not That
Important.”
Adapted from a presentation
at the Tejas Storytelling
Conference 2016.
Sean Buvala
@Storyteller

3. “Your Name is
Really Not That
Important.”
This means that your name is not
as important to your audience (at
first) as it is for them to know
what makes your art unique,
different and interesting.

4. ©2016 K. Sean Buvala www.seantells.com Twitter: @storyteller
Sean Buvala, Presenter
•Professional Storyteller and Biz
Coach since 1986.
•Oracle Award for Leadership from
National Storytelling Network
•Consulted for Fortune 500
Companies and for the
“Fortunately, There’s Just 5 of Us”
Companies and Start Ups.

5. ©2016 K. Sean Buvala www.seantells.com Twitter: @storyteller

6. I’ve been
marketing my
work since I
was 15 years
old.

7. Not teaching you how to be a
celebrity. Rather, teaching
how to be a successful
working artist..

8. You must be
intentional about
your marketing
efforts. It is okay if
your “day job” is
marketing your art
or performance.
//

9. Discover Your NICHE
Work on somehow setting your work apart.
What is the NICHE that
you want to play into?
How is what you do different
from that of others?

10. Having a Niche is not
limiting! Several artists
have told us:
“I was surprised how
freeing this was.”

11. Meet the Need
When the
Need is Present.
Be a resource for those
who will book you, too.

12. If you are going to be
a working artist, then you need to
help the audience know the
answer to their question:
“What’s In It For Me?”

13. Five Key Marketing Tools:
Your Web Site and Directories
Business Card
Post Card
One Sheet
Content
(Leading to Your nonfiction book!)

14. Your WEBSITE musts:
1. Your one-sheet
2. Crystal-clear contact info
3. SEVERAL downloadable pictures
4. Your BIO in plain TEXT format
5. Your intro card (optional)
6. Your product links .
7. Fresh content

15. Business Cards:
Your picture
Crystal clear contact
Use the back

16. A One Sheet contains:
Headline
Endorsements
Picture
Benefits
Bullet Points (Not Flyer)
Contact Information

17. Website
Content Might
Include:
Media
Audio
Video
Articles
Social Media
Book Excerpts

18. Content:
Media
Audio
Video
Articles
Social Media

19. Sean Buvala
Tw: @storyteller
IG: @seantells
FB: facebook.com/seanbuvala